Digital Marketing Blog
IMU – New rich media video streaming display banner ad format
Made a new contact on twitter today (@OPENtwit) who opened my eyes to a new rich media display online advertising banner format. It is called an IMU format - an Intelligent Media Unit. Joshua Rex is the founder of an agency in London, This Is Open, who are creating these IMU banner formats.
First impression is that the banners are very busy. There are a lot of buttons and icons to allow the...
Cool new 3D technology in web browsers
Back in January I was raving about why I love the internet and what a Google fan I am. And really, what's not to love?
In 2010 Google launched their html5 browser test The Wilderness Downtown to promote how efficient and fast Google Chrome was. The Wilderness Downtown app or game, allowed you to enter in your childhood home address and it used satellite images to make your personal movie.
In 2011 they've launched new "test". New 3D browser technology, called Read More
How to start building a website
In my current job I have spent the last 15+ months building a new website for WWF-Australia.
People never know where to start when building a small or large scale website, so here is the process I followed and will recommend.
- Analysis of the web logs or Website analytics
a. Look at the trends over the last 3 years, work out the year on year growth (or decline), and understand the top content pages as well as the entry and exit pages. The bounce rate will give you...
Lots of chat about video – online, mobile, tv series – the lines are blurring
So I was reading through my RSS feeds this morning and there is quite a bit of chat about Video. Google's blog Welcome to the future of video got me thinking about the video series I remember being obsessed with for a short while in 2007/8. I've spent the best past of the last 30 minutes searching around Google and YouTube and my old notebooks from 2 jobs previous trying desperately to find the name of Girl Friday. Alas I cannot find the video online any more, I had been dealing with the...
My personal (and professional) opinion about how to use Social
Yesterday I had lunch with my old boss. It was a lovely catch up session where I got to pick the brains of my mentor about my career and life in general. And then he asked me a question that sparked quite a long diatribe from me. He asked me "What's your take on social media and how to use it". I found that I have very strong opinions and was surprised that I was able to articulate them so well, so I will try to recapture the dialogue for you here.
What is my take on social?
As my...
Community groups – overdosing on information
I cannot keep up with the community groups that I have joined. I get only weekly email updates about my linkedin groups and I get no fewer than 15 updates with sometimes 40+ conversations that I feel guilty I have not participated in.
It is similar for my facebook groups, the professionals I follow in twitter, my NetNewsWire RSS feeds and my email. I simply can't keep up. I try to read regularly and I try to condense the information I am consuming into blog posts to share but the volume of information is so great, my mind wonders from...
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