We don’t need a crystal ball to predict your future; our expertise and experience can provide all of the answers.
Shanelle Newton Clapham leads a team of digital marketing consultants and development partners. Together we will deliver your supporters and donors through an outstanding digital experience.
Shanelle will be your account manager, partner, best friend and confidante throughout the project.
Depending on the scope of your specific digital adventure, she will pull in area specialists from Parachute Digital’s network of partners and suppliers.
“Not only has Parachute Digital driven excellent results and provided us a valuable education in the exciting new world of digital marketing, but they have become a trusted part of the NCT team.
I would highly recommend Shanelle and Parachute Digital to any organisation looking to improve their digital capabilities and grow their reputation and revenues online”.
Paul Toni [Former]
CEO, the Nature Conservation Trust
Shanelle Clapham is one of the best digital fundraisers in Australia
CEO and Chief Digital Marketing Strategist at Parachute Digital.
Shanelle is a Digital Fundraising Consultant but likes to call herself a “Digital Adventurer”.
What that means is that she doesn’t manage Google Adwords campaigns, she doesn’t do community management and she definitely doesn’t run your website for you.
When you want to try something new or get a new project off the ground, you call Shanelle.
When you want to do something different to what everyone else is doing, you call Shanelle.
When you have steep targets and you need a strategy that focuses on delivering actual donors and revenue and not just great engagement, you call Shanelle because that’s how she rolls.
Shanelle is pretty no-nonsense in her approach. She is upfront with clients that her digital fundraising strategies may well challenge the way they view the online landscape, but she has integrity and will always recommend the best plan to achieve your goals.
One thing worth noting: Shanelle’s clients will have to comply with her “agree to disagree” policy, particularly when it comes to music taste and political views.
But she’s not all drive and results focused. She brings fun, a level-head and innovation to all projects, and is also partial to the odd Friday afternoon boogie, just to keep things moving.
And here are her credentials
Shanelle is the Founder and Chief Digital Strategist at Parachute Digital.
She has worked to transform digital experiences for many of the largest organisations in Australia and the world including; The World Wildlife Fund (WWF), Surf Life Saving, Plunket, Save the Children, White Ribbon, The Wilderness Society, Oxfam, The Heart Foundation, Plan International, Variety, Mission Australia, University of NSW, The Mater Hospital and more. Plus she’s got a hefty corporate background with Telstra, News Limited and Toyota.
Shanelle is generous with her knowledge, exhausting with her enthusiasm and down right brilliant.
In fact, if you don’t take on Parachute Digital and Shanelle to educate, create and manage your digital strategy then you are doing your organisation a disservice. So chop, chop. Let’s get started.
Shanelle’s favourite charity is ActionAid because she is a feminist and her sweet spot is donor onboarding journey’s.
Mamta is that intriguing mix of technical skill and creative flair. She’s a digital purist who literally lives and breathes the behaviour we tell charities that their donors will respond to.
In a year most would rather forget (not least because it termed coins like “Covid-normal” & “iso”, and cringe-worthy Zoom virtual drinks & work meetings) Mamta helped pivot existing campaigns & developed new campaigns to champion charities digitally during pandemic-pandemonium. These included Starship’s Covid emergency & Keep Starship Flying matched giving appeals, R U OK?’s new virtual event K’s for R U OK?, UNHCR’s Step with Refugees p2p fundraiser, and wildly successful lead gen outings for Peter Mac & Save the Children. She’s just a little smitten that it resulted in millions of $$ raised for orgs in Aus & NZ, and the acquisition for hundred & thousands of new leads, supporters & event participants.
Mamta does a lot of the heavy lifting in our digital campaigns. She’s a strategist, writer and producer all in one, able to manoeuvre between crafting compelling copy for your appeal landing page, harnessing SMS to get the most out of your p2p fundraisers, driving high volume & low CPL for your Facebook acquisition campaign, to implementing complex marketing automation workflows to nurture supporters into donors & doers.
She’s also taken her verbosity to new heights – working the DigiRaise, FINZ and webinar circuits to talk all things digital fundraising & marketing.
As I’m sure you can sense, we love her, and we saw her first! So if you want to harness her incredible skills for your organisation, you’re going to have to get in line.
Mamta changes her favourite charity with every new project, but has a particular place in her heart for those that promote mental health. Her sweet spot is content marketing and Facebook advertising.
Don’t be fooled by Patricia’s quiet demeanor, she’s listening to every word and forming plans as you speak. She’s been working in the digital space since before
Facebook hit our screens. She has a BA and a Masters in marketing and ran her
own digital agency in Brazil before coming to Australia and taking the plunge
into the not-for-profit space.
Having worked client side for Dell Patricia has great patience and understanding
for the approvals process and is always happy to make changes to ensure you
get the best results. A real SEO specialist Patricia makes sure that you show up
on Google and is a top class ad manager to boot.
She can set up automation with her eyes closed and is always keen to learn new
Patricia loves working with charities and using her talents to help make the
world a better place.
She cares greatly about the environment but her biggest passion is helping refugees, inspired by Kon’s story and the Asylum Seekers Resources Centre.
Marcos joins Patricia in adding Latin flare to the Parachute Digital production
team. More importantly he also brings a wealth of fundraising experience with 6
years at UNICIF Argentina under his belt. As well as being an intercontinental
fundraiser Marcos also boasts an Honors Degree in Business and is an
experienced statistical analyst and programmer. He’s great with Google and can
help you with your ads, tag manager and analytics as well as being fluent in
Facebook advertising and email marketing.
He came to Australia to experience life in a new country and to brush up on his
surfing (waves not web).
His favourite charity is (of course) UNICEF but he’s looking for an Aussie org to fall in love with – it could be you!
Bruce is a fundraising fiend. He’s quick witted, fun, and a great listener but most of all he’s one of the most compassionate and thoughtful human beings on the planet. He also happens to be married to our CEO Shanelle, which may have helped him get this role!
Bruce is not just a copy-writer, he’s a content curator. Bruce can bring emotion to the most dry material. He is able to write copy that engages the person as well as call the search engine – anyone say ‘Google it’?
Bruce is most passionate about the environment and music. He fits into the not for profit world like the middle-aged ladies that swoon around him at weddings and christenings. As an individual he’s helped raise $1000’s for MS, Movember, The Great Cycle Challenge and more and now he can’t wait to talk with you to figure out how what story he needs to tell your supporters that will make the world a better place.
Bruce’s favourite charity is (unfortunately for Shanelle) Movember and his sweet spot is writing a call to action that makes the donor feel it was their idea.
How can we help you?