Remarketing is one of the best digital tactics, but grossly underused in the NFP space. Here’s why, and how, YOU should be doing it. Have you ever had the unnerving feeling that a brand is stalking you online? One minute you’re browsing your favourite clothing site or...
Digital fundraising online giving
Where to start with your digital donor acquisition
Don't know where to start to acquire donors online? We're told all the time that digital fundraising and online donor acquisition can be quite daunting to a traditional fundraiser, so we want to try and break it down into some bite size places to get started. Mamta...
Finally Aussie charities are acquiring donors online
Direct to Digital - Monthly Donor Acquisition In the last couple of months I've noticed several charities asking me to make a monthly donation online, via an ad or email. This is a very cool thing indeed. I've seen Greenpeace, the Climate Council and ACF each ask me...
How non-profits in Australia responded to #BlackLivesMatter
I’ve been following the #BlackLivesMatter movement closely. Racism is such a BIG, confronting, ugly issue that works as an undercurrent to thwart us in so many of the causes I work on. I'm white. I'm trying to stand back and let people of colour speak for themselves...
Should you allow your monthly donors to cancel online?
You let your donors cancel when they call you – why shouldn’t they be able to do that same action online? I like to think that I challenge the status quo more than I accept it. I know this to be true in many areas of my life – in fundraising, in our society’s...
When you get a perfect storm for digital donations
One of my Kiwi charities shared a case study of a UK community fundraising campaign that was bringing in digital donations in droves. It's a great campaign "Run for Heroes" to raise money for NHS staff in the UK who are struggling under the weight of COVID-19. What...
Should charities treat their monthly donors more like subscribers?
I want to talk about the similarities (and differences) between the experiences and expectations of people that sign up to a subscription and people that make a monthly donation to a charity. both selected your organisation or product because they believed it matched...
Two New Digital Research Projects to help Australian Charities
Digital Research and Innovation to drive change for non-profit organisations in Australia Website Donations. Email appeals. Good user experience for supporters and donors. Non-profits advocating for change. I’m so excited, and grateful - to our collaborative...
Peer to Peer SMS for Campaigns and Fundraising
So I’ve got a new favourite digital campaigning and fundraising channel! Peer 2 Peer texting. And no it’s not using AI and pre-programmed conversations - it’s actual people having a text conversation - en mass! Adam Knobel, who worked on the YES! Marriage Equality...
Message testing in Facebook
Creative Message Testing What does your target audience respond best to? Before your next appeal or campaign, you should try some message testing to get the call to action just right for your donors and supporters. Message testing can be done very quickly and easily...
My First Time at the International Fundraising Conference #IFCHolland
I popped my IFC cherry I don’t know about you, but I had only heard good things about the IFC (International Fundraising Conference). People raved about it - said it was “the best conference” or made references to it like “there’s no conference like it”. Comments like...
Impact on Charities using Facebook for Lead Generation
Facebook has made changes to its Newsfeed algorithm - it WILL affect your campaigns for Lead Gen, Donations and Advocacy Because of you, Parachute Digital is best known for Donor Acquisition and Lead Generation - mostly charities use it for RG and cash conversion, as...
The perks of being an International Speaker on Digital Fundraising
Being asked to speak at an international conference is a thrill I’ve just come back from speaking at the Toronto Fundraising Congress conference in Canada. It was a real compliment to be asked to speak about Digital storytelling and donor journeys - but what hadn’t...
Do you know your donor lifecycle?
Measuring donor acquisition success Organisations are growing and fundraisers are looking for new, reliable acquisition channels. Using digital to generate leads, which charities are converting to monthly donors via an ask by a telefundraiser, has proven very...
Best Christmas Appeals 2016
It’s A Wrap! Christmas is over, so who made us give? With 2017 into full swing, I wanted to take some time to look at some of the Christmas Appeals of 2016 before I gallop full steam ahead into all the amazing projects about to kick-off this year. My inbox has been a...