I’ve been following the #BlackLivesMatter movement closely. Racism is such a BIG, confronting, ugly issue that works as an undercurrent to thwart us in so many of the causes I work on. I'm white. I'm trying to stand back and let people of colour speak for themselves...
You let your donors cancel when they call you – why shouldn’t they be able to do that same action online? I like to think that I challenge the status quo more than I accept it. I know this to be true in many areas of my life – in fundraising, in our society’s...
One of my Kiwi charities shared a case study of a UK community fundraising campaign that was bringing in digital donations in droves. It's a great campaign "Run for Heroes" to raise money for NHS staff in the UK who are struggling under the weight of COVID-19. What...
I want to talk about the similarities (and differences) between the experiences and expectations of people that sign up to a subscription and people that make a monthly donation to a charity. both selected your organisation or product because they believed it matched...
Digital Research and Innovation to drive change for non-profit organisations in Australia Website Donations. Email appeals. Good user experience for supporters and donors. Non-profits advocating for change. I’m so excited, and grateful - to our collaborative...
So I’ve got a new favourite digital campaigning and fundraising channel! Peer 2 Peer texting. And no it’s not using AI and pre-programmed conversations - it’s actual people having a text conversation - en mass! Adam Knobel, who worked on the YES! Marriage Equality...
Creative Message Testing What does your target audience respond best to? Before your next appeal or campaign, you should try some message testing to get the call to action just right for your donors and supporters. Message testing can be done very quickly and easily...
I popped my IFC cherry I don’t know about you, but I had only heard good things about the IFC (International Fundraising Conference). People raved about it - said it was “the best conference” or made references to it like “there’s no conference like it”. Comments like...
Facebook has made changes to its Newsfeed algorithm - it WILL affect your campaigns for Lead Gen, Donations and Advocacy Because of you, Parachute Digital is best known for Donor Acquisition and Lead Generation - mostly charities use it for RG and cash conversion, as...
Being asked to speak at an international conference is a thrill I’ve just come back from speaking at the Toronto Fundraising Congress conference in Canada. It was a real compliment to be asked to speak about Digital storytelling and donor journeys - but what hadn’t...
Measuring donor acquisition success Organisations are growing and fundraisers are looking for new, reliable acquisition channels. Using digital to generate leads, which charities are converting to monthly donors via an ask by a telefundraiser, has proven very...
It’s A Wrap! Christmas is over, so who made us give? With 2017 into full swing, I wanted to take some time to look at some of the Christmas Appeals of 2016 before I gallop full steam ahead into all the amazing projects about to kick-off this year. My inbox has been a...
Digital lead generation for telephone fundraising Over the 3 years that Parachute Digital has been working with charities to find and nurture prospective donors, using online channels, we have seen a lot of change. The demand for our services has sky-rocketed. As has...
3 steps to more online donations Quick and easy donations I made a pact with myself a couple of years ago to not answer the question “How’ve you been?” with “Busy” – because it was boring and because everybody is. Busy. Busy. Busy. These days we all seem have more to...
Donor behaviour online What do donors want online? Our research set out to determine what donors want in a website donation page as well as what they get. We surveyed 180 donors and conducted 10 in-depth personal interviews to get the donor perspective. To determine...