Remarketing is one of the best digital tactics, but grossly underused in the NFP space. Here’s why, and how, YOU should be doing it. Have you ever had the unnerving feeling that a brand is stalking you online? One minute you’re browsing your favourite clothing site or...
Don't know where to start to acquire donors online? We're told all the time that digital fundraising and online donor acquisition can be quite daunting to a traditional fundraiser, so we want to try and break it down into some bite size places to get started. Mamta...
Direct to Digital - Monthly Donor Acquisition In the last couple of months I've noticed several charities asking me to make a monthly donation online, via an ad or email. This is a very cool thing indeed. I've seen Greenpeace, the Climate Council and ACF each ask me...
I’ve been following the #BlackLivesMatter movement closely. Racism is such a BIG, confronting, ugly issue that works as an undercurrent to thwart us in so many of the causes I work on. I'm white. I'm trying to stand back and let people of colour speak for themselves...
You let your donors cancel when they call you – why shouldn’t they be able to do that same action online? I like to think that I challenge the status quo more than I accept it. I know this to be true in many areas of my life – in fundraising, in our society’s...
One of my Kiwi charities shared a case study of a UK community fundraising campaign that was bringing in digital donations in droves. It's a great campaign "Run for Heroes" to raise money for NHS staff in the UK who are struggling under the weight of COVID-19. What...
I want to talk about the similarities (and differences) between the experiences and expectations of people that sign up to a subscription and people that make a monthly donation to a charity. both selected your organisation or product because they believed it matched...
Digital Research and Innovation to drive change for non-profit organisations in Australia Website Donations. Email appeals. Good user experience for supporters and donors. Non-profits advocating for change. I’m so excited, and grateful - to our collaborative...
So I’ve got a new favourite digital campaigning and fundraising channel! Peer 2 Peer texting. And no it’s not using AI and pre-programmed conversations - it’s actual people having a text conversation - en mass! Adam Knobel, who worked on the YES! Marriage Equality...
Creative Message Testing What does your target audience respond best to? Before your next appeal or campaign, you should try some message testing to get the call to action just right for your donors and supporters. Message testing can be done very quickly and easily...
I popped my IFC cherry I don’t know about you, but I had only heard good things about the IFC (International Fundraising Conference). People raved about it - said it was “the best conference” or made references to it like “there’s no conference like it”. Comments like...
Facebook has made changes to its Newsfeed algorithm - it WILL affect your campaigns for Lead Gen, Donations and Advocacy Because of you, Parachute Digital is best known for Donor Acquisition and Lead Generation - mostly charities use it for RG and cash conversion, as...
Being asked to speak at an international conference is a thrill I’ve just come back from speaking at the Toronto Fundraising Congress conference in Canada. It was a real compliment to be asked to speak about Digital storytelling and donor journeys - but what hadn’t...
Measuring donor acquisition success Organisations are growing and fundraisers are looking for new, reliable acquisition channels. Using digital to generate leads, which charities are converting to monthly donors via an ask by a telefundraiser, has proven very...
It’s A Wrap! Christmas is over, so who made us give? With 2017 into full swing, I wanted to take some time to look at some of the Christmas Appeals of 2016 before I gallop full steam ahead into all the amazing projects about to kick-off this year. My inbox has been a...