If you’ve read our latest work –Researching Charity Donation Pages 2.0, then you’ll know there are many things you can do to improve the experience your supporters have when donating through your charity website. Improving the conversion rate of your donation website...
Digital Research and Innovation to drive change for non-profit organisations in Australia Website Donations. Email appeals. Good user experience for supporters and donors. Non-profits advocating for change. I’m so excited, and grateful - to our collaborative...
It starts with Email marketing... I’ve been running Digital PUSH and email campaigns for 15 years now and for the first 13 years email smashed everything else in terms of conversion. Search will beat email for a Pull strategy (when people have a need and are actively...
Every now and again I feel a little overwhelmed with digital. While an amazing space to innovate, sometimes, like with any other platform, the churn and burn can feel mundane and run-of-the-mill. And having worked in the space for almost 10 years now, while I’ve seen...
Measuring donor acquisition success Organisations are growing and fundraisers are looking for new, reliable acquisition channels. Using digital to generate leads, which charities are converting to monthly donors via an ask by a telefundraiser, has proven very...
The rise and rise of corporate social responsibility There’s been a significant increase in the growth of ‘corporate social responsibility’ over the years. With more consumers than ever saying they would be willing to pay more for a product or be more loyal if they...
3 steps to more online donations Quick and easy donations I made a pact with myself a couple of years ago to not answer the question “How’ve you been?” with “Busy” – because it was boring and because everybody is. Busy. Busy. Busy. These days we all seem have more to...
Donor behaviour online What do donors want online? Our research set out to determine what donors want in a website donation page as well as what they get. We surveyed 180 donors and conducted 10 in-depth personal interviews to get the donor perspective. To determine...
Assumptions About Donating Online Don’t assume, ask No doubt you’ve heard the proverb about assumptions and what they make of you and me. So we decided that it was high time that we stopped making an ass of ourselves and our donors and found out what really makes...
Saying thank you to your donor after donating is common practice. But how do Australian charities say thank you online? In our Website Donation Pages Research, where we benchmarked 100 Australian donation pages, we’ve seen the good, the bad and the ugly ways of...
Less is More Less is more - you may have heard that before? This time it’s about form fields on donation pages. At our 2015 Donation Pages That Deliver breakfast events, we advised that you should keep the number of form fields to a minimum – 10 fields as a maximum....
I’ve done a lot of work on my personal and business values based on the guidance of Dr John Demartini but today I did a workshop with Mark from Common Cause Australia and he’s forced me to look at myself and my audience in a new light. Digital content built on the...
Learn on the fly My thoughts just took off, after reading the Sydney Morning Herald this cold Sunday morning. In the coming years airlines will start using an algorithm calculating a customer’s value, writes Jamie Freed. An airline technology group has developed the...
McKinsey has released a new report measuring C level executives views on the future of digital for their organisations. Having just sent my book Attracting Donors Online to the printers this week, I was well chuffed to see many of my views supported by this report. In...
I love Asian foods of all kinds. Japanese is probably my favourite, but I'm partial to Vietnamese and what Aussie doesn't love Thai food. I don't mind authentic Chinese food but I'm not a big fan of the Australian-Chinese versions. Near my work there is Malaysian and...