Digital Marketing Blog

I love the internet

I love the internet. I love that every day someone sends me something new and interesting to read, play, watch, listen, click or roll over. I am also a big fan of Google’s browser, Chrome. It frustrates me sometimes that corporations, rather than developers, are slow to take it up and many of the sites that I enjoy browsing are not fully functional when using Chrome. This is less frustrating than those businesses that have built applications using Internet Explorer 6 (IE6), now superseded by 3 superior versions, and refuse to upgrade their systems to...

Video killed the plain text website

I don’t know about you, but I love to quote music lyrics in conversation. When I say I love to do this, what I really mean is that later, when I’m thinking about a particular discussion that I’ve had that day with friends or colleagues, I wish that I had quoted the song lyrics that had just popped into my head 3 hours or 3 days after the dialogue.

But what is my point, you ask? Nothing related to music at all.

I was thinking about Video and the song “video killed the radio star” popped into my head...

Data Privacy Day

Personal details are exactly that, personal. We all want confidence that when we provide our personal details or our credit card details online that its secure. The Privacy Act is here to help us, digital professionals must do the rest.

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Behavioural advertising

Behavioural targeting within online media buys can be an extremely effective tactic is increasing your return on investment. While it is a premium media buy, at a high cost per thousand (CPM), it should pay off, IF you have set up all your tracking correctly.

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