Digital Marketing Blog

Data Privacy Day

Personal details are exactly that, personal. We all want confidence that when we provide our personal details or our credit card details online that its secure. The Privacy Act is here to help us, digital professionals must do the rest.

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Behavioural advertising

Behavioural targeting within online media buys can be an extremely effective tactic is increasing your return on investment. While it is a premium media buy, at a high cost per thousand (CPM), it should pay off, IF you have set up all your tracking correctly.

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