Digital Marketing Blog
Digital marketing must consider privacy and security
Given the nature of our craft (digital or online marketing), the digital or technology aspect involved in engaging, attracting, converting and transacting online or through mobile devices means that we are constantly collecting and sometimes storing our customer's personal and financial details. With this enormous advantage (meaning the ease of use of online transacting and convenience) comes responsibility.
I'm sure you are all aware of the increase of fraud and identity theft since the rise of eCommerce and the usage of the internet as a common form of sending and receiving information. If your business is collecting customer personal details,...
Digital Training – media, analytics, email and seach
I'm a big believer in training. I don't do enough of it with my team because one is a graphic designer, one an internal communications coordinator and the others are producers. So they don't necessarily need the type of training that I can provide, but I make sure that everyone keeps a keen eye on our Google Analytics profiles and that they are aware of the results we're getting from the copious amounts of emails that we send. Even search, which is very specialised,...
Data is not a scary word, it is a way of describing your audience
Most people screw up their nose when they hear the word data. I admit it, I used to be one of those people. I liked to think of myself as a words person, or that I am more creative and not good with numbers. When in fact, you don't necessarily have to be good at numbers to be good with data, you just have to know how to read the data and not try and make the numbers work for you. If the data is correct, it will be very obvious, if the data does not support your cause, it will be...
What I’m reading – Social Media Statistics & Big Data
Hiya folks, thought it was about time I shared some more of the excellent wisdom that guides me through this labyrinth that is our digital landscape.
1. Business2Community have been talking about the power of sharing - did you know that on average, each link on twitter is clicked on 4.8 times? Personally, I find LinkedIn to be the best referral driver for my blog, but perhaps that's because LinkedIn is the most engaged digital audience who actually know me, whereas the majority...
Without web analytics, a digital marketer is lost
Before web analytics there was adserving media tracking called spotlight tags or action tags or post click and post view tracking and at the time these were brilliant and revolutionary. Post click and post view conversion tracking tags (tags are the html code that the adserver provides you with to add to your website conversion page so that the goal, action or conversion can be allocated to your paid media) still exist and are still excellent forms of tracking your paid digital media campaigns, down to individual banner creative or email and publisher or site level.
Before a digital marketer...
A successful SEO strategy requires robust keyword research
I haven't had a lot of time to write in the last week as I've been busy preparing my second SEO workshop for one of my clients, the Nature Conservation Trust, as well as getting closer and closer to launching the new WWF-Australia website. It's all coming along nicely thanks to the ability to use Google Insights for keyword research - if you haven't heard of Google Insights or used it, try it today.
Google Insights allows you to sift through your list of important keywords that you have selected as important to your website, product...
Subscribe for Email Updates