Digital Marketing Blog
Google +1 button taking on Facebook’s LIKE
Search engine land has been doing the research for us and found, deep in Google's FAQs, a mention of how the new Google +1 social media short code button (the html code that allows you to add the button to your webpages) may help get your website crawled more often, hence could improve your search ranking.
Anything that helps your SEO is good news, especially considering with all Google's innovation; instant search (where Google suggests search keywords as you're typing), local search 7 pack (maps with pins for local search results) and universal search (images and...
Community sourcing versus crowd sourcing
Today I am simply going to regurgitate an excellent blog post that I read yesterday by my favourite social media strategist, Amy Sample Ward.
Crowd or community sourcing are definitely worthy tactics in a social media strategy, but they are not for the faint hearted. Engaging with the crowd takes skill and finesse otherwise you will be discarded as a spammer. Amy manages to very succinctly explain the difference between engaging with and using...
Good business blogging practice – the benefits are bountiful
Let me be clear up front, I am not a business blogger. I've been advocating for an organisational blog at WWF for almost 2 years now and I will continue to push for it as it will definitely help us reach our global goal of "mobilising millions", but I'm not currently writing, in charge of, contributing or planning a business blog. BUT I have found some very good articles online about this very topic and I found them very helpful in my own thinking while I get ready to start planning a business blog. A blog is an integral part...
Content is King – as every good digital person knows
As every good digital or online person knows, your marketing campaign is only as good as the landing page you send people to. So when I started in a new role and had to build a digital strategy, online marketing and communications plan and build a new website, I took a deep breath and started with the website content.
Website content has now been one of the primary focuses of my professional life for the past 20 months. When I started...
SEO Workshop today for Nature Conservation Trust
I'm conducting my first SEO workshop for the Nature Conservation Trust today. I'm excited about moving forward with their approved digital strategy and website content upgrade.
I will first give the group an education in Google Analytics and show them "what the data says". I will do a short presentation about what SEO is and that its not just about the meta data on your page and a few keywords in the copy.
Later in today we're going to workshop who NCT's desired audience is and what the role of...
Social media is more than just facebook and Twitter
Do people, marketers, businesses, organisations understand that social media is more than just facebook and twitter? I'm not sure.
Sure, Facebook, Twitter and LinkedIn have the highest profile and the largest number of users - but this doesn't always convert to traffic for your site. A good social media strategy will customise the message for the audience.
Twitter is more topical and its audience seem to focus on immediate, fresh information about "right now".
Facebook is more interactive and conversational, there are more ongoing dialogues between individuals as well as brands and their customers. Between friends facebook is a place...
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