Download your free chapter

Download your FREE-Chapter-integrating-Digital from my book Attracting Donors Online – Digital Fundraising that Works.


My philosophy on digital fundraising, and digital marketing for that matter, is to always put the user’s needs first. I believe that if you create content and an online experience that speaks to the basic human needs, the donor will respond positively and you will meet and exceed your organisation’s goals as well. Integrating digital touch-points into your fundraising mix will create a better donor experience.

To me, digital fundraising principles are no different to offline fundraising principles. Both should focus on connecting the message to the supporter and making an ‘ask’, or request for action. I want every donor touch-point online to be a great experience that makes it easy for your supporters to take action, at the moment of inspiration.

Integrating digital channels into your fundraising strategy is not as difficult as it may first appear. There are many direct correlations between digital fundraising strategies and traditional fundraising strategies. The method of acquiring the prospect may differ, but the prospecting cycle, on-boarding and upgrading process doesn’t have to be much different. Your digital fundraising strategy will be most effective if you link it in with your offline fundraising.

Contact us today if you want to hear more about how we can help you integrate digital into your fundraising strategy.

Digital Fundraising That Works, The Book

Get your copy of our CEO Shanelle Newton Clapham’s book, Attracting Donors Online. Inside she gives 27 examples of Australian organisations that enjoy financial success from their digital fundraising programs and campaigns. Let Shanelle show you how to implement an online fundraising strategy that will work.
Get the book delivered or download the eBook today.