Email marketing

How to Fix Email Marketing Mistakes

So you made a blunder? Don’t fret! We are all familiar with that sinking feeling when we’ve made a mistake in an email. If you’re a business, this feeling can be even worse as you start panicking about the damage to your brand reputation. So now you need to do some...

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Email conversion rates

I've been running some forecasts and conversion projections for an eCommerce email marketing strategy. It made me look for industry average email open and click through rates and website conversion rates. Mailchimp offers industry average open and click through rates...

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Email marketing basics

Email marketing is probably the digital media channel that most businesses and consumers are most familiar with. I know that many people find email marketing painful and that spam has increased to record levels. But if email marketing is done properly, you (or your...

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