Digital Marketing Blog
Good reads and opinions I agree with about social
Happy Friday to my 46 friends who read my blog from time to time. I am very greatful to know that my thoughts are not just going out into the ether. But even if they were, I'm finding writing this blog very rewarding as I'm learning a lot of myself, my interests and my digital expertise as I write. I find areas that are new to me that I thought I had down pat and I find that areas that are emerging and I think are quite foreign, still follow the same marketing principles as the channels that came before...
Where to start on your digital strategy
I find myself giving a lot of advice to my international WWF colleagues about where to start when designing a digital strategy and getting it implemented, so I thought I would share some of those learning's here.
Always start with data
Data is your best friend, in marketing in general, but the data is so rich in online that it really leaves no room for misinterpretation.
Start by getting your hands on as much data as possible. Look at the insights reports your social network pages provide. Review the email subscription lists and reporting. If you have a Google Adwords...
The digital industry keeps innovating – display online advertising
I was thinking about my blog last week and how the posts have been skewed to mobile and search lately and neither of these topics is my particular area of primary expertise. I have far more experience in display online advertising and email marketing. So I was wondering why I haven't been writing about these topics and realised it's because I'm not reading about them in the blogs, forums and websites that I refer to for information. So I starting wondering why these sites are not talking about email marketing and display advertising and I think it is because there...
Good reads about mobile internet – Thursday 14th April
There is so much good info online, I thought I would share a few of the interesting things I've been reading.
Android smartphones are more popular than iPhone in the UK
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Qriously – measuring public sentiment in real time (through mobile)
I was reading Amy Sample Ward's blog this morning and she's posted a brilliant article on Qriously - a new research tool that captures public sentiment in real time through survey style questions asked by replacing sponsored ads with questions in smartphone and tablet apps.
I'm really not able to explain the tool any better than Amy as I've never used it, but I have now applied for a trial account, so I'll summarise the key points and you can click on the link above to read Amy's blog.
Qriously...
Interesting conversations online – smart phones & twitter follower dashboard
The prolific use of smart phones is distracting people from what they should be doing
Daemon Digital was having a bit of a rant about distracted mobile users inconveniencing the rest of us highly alert and conscientious folk. They're sick of waiting in line at the checkout while someone is on Facebook and doesn't notice the cashier is waiting. People online at the traffic lights. People walking and looking at their smartphone and bumping into, poking or getting in the way of others.
While this was a nice little...
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