Digital Marketing Blog
Will online display advertising overtake TV advertising?
I've said it before, the display online advertising industry is still growing - search is an incredible marketing and lead generation tool, but nothing can better project your brand online than rich media display ads (often expandable and page takeover banner advertising).
Today my sources are DoubleClick, Forrester Research and of course the ever present Google but this blog post was inspired by Business 2 Community's article about internet marketing taking marketing...
Good advertising = the right people in the right context at the right frequency
Regular readers of my blog will notice that I reference ComScore a lot - I love the data they provide and I believe them to be one of the brightest and most insightful online resources available. ComScore have just acquired a company called AdXpose and while this won't interest many of you, their recent blog post announcing this acquisition and the reason for it, providing effective online advertising measurement, reminded me of the age old advertising formula.
A successful advertising campaign means that the advertiser must deliver their ads...
Lawyers still use fax instead of email
My husband and I just bought our first house. Literally, on Wednesday 17th August, we took the plunge and now I feel like I am officially a grown up (because I now have huge debt that I'd managed to make it through 33 years without accumulating). Anyway, what struck me as odd, was that during the whole process, dealing with real estate agents (who still manage to use the telephone effectively), mortgage brokers and solicitors, we all communicated by email (trust me, a lot of emails were shared during the last 2 weeks).
During our many email communications, we supplied...
creating a social media content plan
Social media is an organic, living and breathing online marketing channel. You could argue that it is not a marketing channel, that its a community of individuals who choose to be connected and marketers are trying desperately to force their way in there. But its undeniable that social media is proving to be a very convincing online engagement and relationship building/ retention channel - it still remains to be seen if social media will be a good acquisition tool. I think it will come, but few companies or organisations have done it well yet.
The problem with Read More
Google Adwords strategy and budgets
I am compelled to write this specific blog post about Google Adwords and the paid search marketing strategies you can employ because I was outraged yesterday when I spoke with a woman who had been deliberately misled by the internet marketing company managing her search campaigns. She was concerned that she was being charged $800 a month for her Google Adwords campaign because her internet marketing consultant had advised her that they needed to build the keyword list as much as possible, with words like "bird" so that when a search user types in "bird" her jewellery shop would show...
Mobile, Smartphones, Apple, Android – Mobile Mania
So of course I am adding to this clutter of information with my post this morning but I hope to distill down some of the information into easy-to-consume pieces of information and provide you with a list of recommended reading. What a helpful teacher I am :)As I was browsing through 500+ new stories that have been gratefully placed into my RSS news reader overnight it was difficult not to notice a prolific amount of information about the rise of Android as the dominant smartphone operating system (OS).
The last time I reported on Android...
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