Digital Marketing Blog
Email retention tips – From field, Subject Line and the first communication
A successful email marketing campaign requires a considered content strategy to ensure that your email content is relevant and interesting to your audience. Your content strategy should be absolutely paramount to the success of your email communications however in such a cluttered space (your inbox) there are a few simple tactics that you can employ to keep your users opening emails (so they can read your fabulous content).
1. Make sure the FROM field in your email is populated with an email and name that your users will recognise and trust.
The email should...
Swiffy converts Flash banner ads to html5 to view on mobile devices
For those of you who are not initiated into the world of online display advertising this may seem like another language so I'll keep it in the simplest of forms for you.
The banner ads that you are used to seeing on news websites are known as display advertising. In the digital media world banner ads are commonly known as online advertising. Within display online advertising, there are several sub-categories - rich media (for example, large interactive ads that expand or video streaming ads), affiliate or performance (where the advertiser pays either a set...
Email best practice tips
There are dozens of factors to consider when planning your email communications strategy - there is the design of the email,the email content, spam compliance, marketing acquisition tactics, retention tactics, tracking, reporting & analysis but today I'm going to focus on 3 areas only:
- Design
- Content ...
Smartphones now represent majority of new mobile purchases in USA
As always, Nielsen is providing us with the data that we love. Just check out the smartphone purchase infographic below.
"Smartphones continue to grow in popularity. According to Nielsen’s May survey of mobile consumers in the U.S., 38 percent now own smartphones. And 55 percent of those who purchased a new handset in the past three months reported buying a smartphone instead of a feature phone, up from 34 percent just a year ago."
I'm not sure why this surprises me, I just thought that because Apple were first to market they...
Email marketing – acquisition and retention of subscribers
If you've read the biography page 'About Shanelle' on this blog, then you would have seen that I count email marketing as one of my specialties, yet I haven't written much on the subject. I'm not sure why, I guess I've been focusing on new and emerging channels and trends but today I wanted to outline the basics about how to use email for your business and if you're already using email as a communications and marketing channel, how to get the best out of it.
How...
3D Digital TV
I had a sausage sizzle and movie night at a friends on Saturday and they were showing off their new Dell laptop and Samsung Plasma TV with 3D. Being a Mac person myself I was quite smug when they turned on their new, empty of any data laptop, and it still took at least 1 minute to boot up when my Macbook Pro, full of files and data and software, boots up in less than 20 seconds. Not impressed with the laptop I turned my attention to the TV. It was definitely very slim, which was impressive and the border...
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