Digital Marketing Blog
The re-imagination of everything – what the Data tells us
Below you will find a presentation from Mary Meekers who is a leading authority in digital data, research and trends. There are the usual graphs telling us many things that are good to know but no longer surprising, and then there is the section on re-imagination. Mary captures in succinct fashion how our lives have changed over time and more importantly how our expectations have increased.
In the last 50 years we have re-imagined how we remember the past, how we connect with people and how we consume information. Even the simplest things, like how we take notes has...
Good customer service delivers more than just satisfaction
I write a lot about how email marketing is good for customer retention and how customer first web design (based on user experience principles) will reward online businesses with increased conversion rates and repeat visitation but all of this is a mute point if your business does not prioritise customer service.
The below infographic was sent to me by Bolt Insurance Agency and I sat on it for several days as I wasn't sure how I felt about...
Website analytics helps us deliver a better mobile experience to our website visitors
I'm excited about mobile because as a consumer I'm starting to see more and more cool stuff show up in my smartphone apps and see more relevant and targeted local searches when I'm searching on Google via my mobile phone and I can see all of this through my website analytics. Website analytics is telling me that 17% of my blog readings are coming via mobile. I also know that while my mobile visitors spend about half the time of desktop visitors reading my blog, they also have a lower bounce rate.
My mobile readers are viewing more pages...
A Search marketing strategy – head terms and long tail keywords
One of my clients is experiencing a lull in the number of enquiries and sales their business is receiving and naturally, they want to turn this around. Because the majority of their business is driven through search engine marketing (SEM), better known as paid search or Google Adwords, their first reaction is to increase the daily search media budget and hope that this drives more people and more enquiries. But this has been the strategy for the last 2 months and while it is driving more people, they are not converting to enquiries. They asked me the question "What is...
Website and Mobile Site Usability – 3 clicks to destination
For about 8 years now I have been part of several teams that have built websites (different jobs, different projects) and one thing that I've noticed hasn't changed in the digital world is the need to allow your users to get to their desired destination in less than 3 clicks. By providing your customers with a streamlined and logical website navigation, they should be able to navigate to what they need, from the home, in 3 clicks. That means you must organise your website content (known in the industry as information architecture IA) very well and sometimes put the user's...
Email marketing coupons for retention – when digital and the real world don’t meet up
Building loyalty and retention throughout your customer database is one of the primary uses for email marketing for businesses. Your customer database is often a businesses most valuable asset, but these people are even more valuable if their details are up to date and they are active customers. Active means that they are currently engaging with your email marketing (opening, clicking and taking action when asked) and your brand.
If you live in Australia, it is likely you do your grocery shopping at either Coles or Woolworths supermarkets and if you do, you may have chosen to sign up...
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