Digital Marketing Blog
Email is still the supreme digital channel for acquisition & conversion
I've long banged on about how email marketing is not dead, it is still growing and it is still going to be a winner in terms of acquisition & conversion and especially the long term retention of existing customers. The below Infographic is important because it highlights not only the new and old important aspects of email marketing for businesses;
- the growth in email views on iPad (74%) and mobile devices (34%)
- as well as the simple fact that email converts at a higher rate (4.16%) than...
Optimising the Mobile Experience for all mobile software, devices and screens
The below article about mobile application and mobile website development is a summary of a superb post by Rob Borley. He has explained it so well that I thought not to tackle the subject myself but instead point you in his direction. However, as often happens when I start writing, I've gone off on my own little tangents. I had intended to add some context so that it made sense for the less technical among us, but I seem to have created a hybrid of my own - part my article, part Rob's.
...Data made sexy – 2011 Census Spotlight
Many regular readers of this blog will know that I love data. Really, that's why I love digital marketing so much. I love that you can track everything that you do and give the user a better experience when targeting is done properly. I've given numerous examples of how data has been used well to provide a positive user experience. (more…)
...Digital fundraising is not a brave new world
I did my first webinar today for Blackbaud, who specialise in CRM systems and online CMS's for not for profit organisations.
It was a quick, flash in the pan presentation on Digital Marketing Strategies and specifically how the digital world can add value, support and enhance the traditional fundraising efforts of charities and not for profit organisations.
It was a decent turnout with over 100 people staying until the very end of the presentation so I'm feeling pretty proud of myself just now.
I hope to hear from one of those not for profit organisations soon as I love working...
Social media is a company wide initiative – CEOs need to get tweeting
Are you surprised to learn that only 30% of CEOs use social media? I'm not. And of those who do use it, many of them simply have an inactive account. Social media can be scary for many CEOs, as they might feel they could be personally and professionally attacked, that it could be a black hole that will swallow your time for little reward, or just that the uncensored, public nature of the medium leaves their brand open to too much negative sentiment. Read More
Research shows 70% of people trust online reviews – Facebook Connect shows you which friends LIKE the website you’re visiting
If you like to comment on news articles or rate retail products on eCommerce websites or give product reviews, you might have come across Facebook Connect or its twitter or G+ counterparts. Facebook Connect is a tool that Facebook says on its developer site can allow website publishers to "simplify or eliminate your own user registration and sign-in.... Read More
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