Digital Marketing Blog
Are you using SMS Mobile Marketing to speak to your customers?
Mobile Marketing is growing incredibly fast because mobile internet usage has skyrocketed in the last 2 years and mobile devices such as smartphones and tablet computers are penetrating our population as though they were a disease. While I am making a joke, it is worth noting that many of us are becoming addicted to our mobile devices. View the infographic below which shows that the average smartphone owner looks at their mobile 150 times a day. (more…)
...Is Social TV saving real time viewing?
I'm really enjoying the ping-pong debate that has been going on in the digital media world around Social TV, most notably Yahoo!7's Fango app and the soon to be released NineMSN Jump-In app launching soon to compete with Fango in the social TV space. I've downloaded fango and given it a whirl and it didn't really blow my hair back. But some people think this could support the trend showing that digital media...
Sharing our lives as we live it – Google Glass
I love that the walkman and now the ipod gave us a soundtrack to our lives but now we are on the verge of Google's new "Glass" project possibly giving us a fly on the wall account of our lives. Of course both the walkman and Google's glass require you to actively participate and choose to wear the device, turn it on and share - or stream.
My first thought was COOL! My second thought was "this is a bit weird, it takes multi-tasking to a whole new level" but not in...
Copywriting for websites and SEO
When writing copy for websites, digital marketers have to consider the user experience first, which means the readability of the web content, as well as optimising the content for search engines. Google's search engine is a robot and optimising a website for a robot is very different to making a website engaging for a human being. Digital marketers need to find the balance between maximum keyword density for SEO and the right tone and personality of the content to correctly represent their brand.
Website Readability
Before I go any further, there are a few elements to readability that I...
On Holiday: Jordan and Lebanon
Hello to my loyal friends and readers.
I just wanted to let you know that this blog might be lacking some fresh content throughout June as my husband and I will be holidaying in Jordan and Lebanon.
But I'll be back with lots of digital marketing strategies in the future.
...The re-imagination of everything – what the Data tells us
Below you will find a presentation from Mary Meekers who is a leading authority in digital data, research and trends. There are the usual graphs telling us many things that are good to know but no longer surprising, and then there is the section on re-imagination. Mary captures in succinct fashion how our lives have changed over time and more importantly how our expectations have increased.
In the last 50 years we have re-imagined how we remember the past, how we connect with people and how we consume information. Even the simplest things, like how we take notes has...
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