Digital Marketing Blog
Mobile commerce is not a far off trend
I'm always a big fan of ComScore's research and data but I love it even more when it confirms what I've been saying, that Mobile needs to be the centre of your digital marketing strategy, for the last year. Australia has had a very fast uptake of smartphones and penetration is expected to reach 64% by the end of 2012. (more…)
...How to expand your Paid Search campaign across new channels
Last week I was putting together a tactical digital media and marketing plan for a retailer and I thought I'd share some ways that businesses can use their Google Adwords paid search campaign budget to expand into new channels and find potential new audiences. Google is always trying to provide their users with the best possible experience, because if they provide accurate and helpful search results, people click and find what they're looking for and that menas they keep coming back to Google. Because (more…)
...YouTube now offer live video streaming to its customers
While I was posting some of my new videos on YouTube this week I noticed a sweet little notice at the top of my Video Manager page.
This is very cool indeed. YouTube has been offering live streaming for about a year but it was previously only really offered to high value clients (news publishers and celebrities). I'm not quite sure how YouTube Live works with Google Hangouts but the one catch to being able to use YouTube Live is that you need a Google+ account - and then you can stream to both audiences. I've been a fan...
Research proves multi-platform advertising gets better results
Nielsen Online measurement giant must be happy when the likes of Google and Facebook are commissioning them to conduct research on their behalf. That research showing definitively that consumers remember ad campaigns better when they see it across multiple platforms and screens - including online advertising as well as mobile and tablet advertising (the 3rd and 4th screen) - not just on TV.
I'm not sure if this research is really telling us anything we don't already know. I would have thought...
Planning your website for the best possible user experience
When working with clients to achieve their goals of improving or redeveloping their website, we often have to start with some education around user experience (UX) and the user's needs. It is very difficult for many organisations to separate themselves from their internal structure, what's important for their business to represent and remembering to put the user or the customer's needs first. Of course the business needs are important, but (more…)
...Technology empowers people to be creative – Nick Haley iPod touch commercial
I love it when I hear stories of brand's who embrace their consumer advocates. In this example, a young English kid, Nick Haley, decided that the song "Music Is My Hot, Hot Sex" by Cansei de Ser Sexy (meaning "tired of being sexy" in Portugese) was the perfect sound track for how he felt about his iPod touch. So, for a bit of fun, he made a mock commercial and uploaded it to YouTube.
The cool part about this story, which I read about in Frank Rose's (the Editor of Wired Magazine) book, Read More
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