by Shanelle Newton Clapham | 19 Aug, 2015 | Digital fundraising online giving
Easy to use numeric keyboards on mobile One of the best things you can do to make your donation pages easier for your supporters to give to you, is to use the right keyboard or keypad for the device. For me, there is nothing more annoying than having to switch between...
by Shanelle Newton Clapham | 2 Aug, 2015 | Digital fundraising online giving
The biggest revenue problem most organisations have is not being able to retain their supporters and donors. At Parachute Digital, we do A LOT of acquisition work. Organisations are losing donors at a faster rate than they can gain them. It’s not hard to gain a...
by Shanelle Newton Clapham | 10 Jul, 2015 | Digital fundraising online giving
Spend as much money & effort to keep your donors, as you did to acquire them I was reading an article about the 7 things you need to do to be a better fundraiser and there is a lot of commonality with what I recommend to my clients, most of which came to us for...
by Shanelle Newton Clapham | 6 Jul, 2015 | Opinion
Digital Marketing Courses, created by demand We run digital marketing courses because the non-profit industry needed them. As we were talking to charity and non-profit organisations in Sydney & Melbourne, one of the problems they kept siting was a lack of digital...
by Shanelle Newton Clapham | 26 May, 2015 | Digital fundraising online giving
Crowdfunding is different to fundraising In the last 2 days I’ve heard three people from different parts of my world ask me about crowdfunding and if that’s what I do in “digital fundraising” – so it got me thinking about how I see the...
by Shanelle Newton Clapham | 22 May, 2015 | Email marketing, Mobile Marketing
Making email work well for mobile We’ve been designing some mobile responsive email templates for some of our clients and in testing we came across our first instance in different email tools responding differently on mobile in their respective email apps....
by Shanelle Newton Clapham | 28 Jan, 2015 | Content marketing
Greenpeace has done it again. Great content is fundamental to digital campaign success. If you have a story that people want to share, the internet offers an almost infinite distribution channel. Greenpeace has created compelling content and used the media and their...
by Shanelle Newton Clapham | 16 Nov, 2014 | Digital fundraising online giving, Social media marketing
Last week my husband noticed these Ebola donation ads on Facebook’s mobile app. A couple of days later I saw the same thing on my Facebook mobile app. I’ve since seen it on Facebook’s desktop website. When going through the donation process, it...
by Shanelle Newton Clapham | 30 Oct, 2014 | Digital fundraising online giving, Social media marketing
Maybe Facebook can be a fundraising channel As recently as last week I wrote a blog advising that Social Media is not a strong fundraising channel, unless it is linked to a peer to peer fundraising campaign like Movember or Jump Rope for Heart or World’s...
by Shanelle Newton Clapham | 20 Oct, 2014 | Digital fundraising online giving
Peer to peer fundraising If you’ve read my book, you’d know that I’m not a big advocate of social media for fundraising – with one exception. Event fundraising or Peer to Peer fundraising has proven how effective social media can be for raising...
by Shanelle Newton Clapham | 12 Oct, 2014 | Digital fundraising online giving
I love the “Our Humaninfesto” on the Nature Is Speaking website. Such a great and different “about us” page. It is simple and profound and it grabbed and inspired me immediately. Without seeing any of the “share” prompts on the site, this is what I wrote...
by Shanelle Newton Clapham | 23 Sep, 2014 | Digital fundraising online giving, Opinion
Donating on trend? Do donations reflect the seriousness of the issue or cause or is it just a trend? I’d be interested to see what this infographic would have looked like in the 1980’s and 1990’s. As you can see, this graphic represents the causes or...
by Shanelle Newton Clapham | 13 Aug, 2014 | Digital fundraising online giving
After about 18 months in the making, I am very proud to announce the release of my book about online fundraising for non-profit organisations Attracting Donors Online – Digital Fundraising that Works. Successful digital fundraising case studies &...
by Shanelle Newton Clapham | 1 Jul, 2014 | Research & Trends
McKinsey has released a new report measuring C level executives views on the future of digital for their organisations. Having just sent my book Attracting Donors Online to the printers this week, I was well chuffed to see many of my views supported by this report. In...
by Shanelle Newton Clapham | 27 Mar, 2014 | Digital fundraising online giving
More supporters & more money As the cost of doing business is increasing and the biggest donors (baby boomers) now need to watch their pennies a little more closely and the next generation of donors are more skeptical and demanding – organisations are forced...
