Learning to learn, and teach

To learn I have to feel uncomfortable Some of us think we love to learn, but doesn’t it mean that we like hearing new things that we didn’t know before? Learning can be hard, because we learn more if we are outside our comfort zone. And most of the ways...
Plan your testing

Plan your testing

Marketing testing plan Testing is a word that we fundraisers and marketers use a lot, but I don’t see a lot of robust testing plans and I don’t see a lot of re-testing of the same thing. We can test channels tactics strategies messaging call to actions and...