by Shanelle Newton Clapham | 28 Jan, 2015 | Content marketing
Greenpeace has done it again. Great content is fundamental to digital campaign success. If you have a story that people want to share, the internet offers an almost infinite distribution channel. Greenpeace has created compelling content and used the media and their...
by Shanelle Newton Clapham | 20 Jun, 2013 | Behavioural Analysis, Email marketing
Yesterday should have been a great day for me and my business, but alas it wasn’t to be. The weeks of preparation in the lead up At the beginning of June I sat down and spent 8 hours planning, writing and creating Parachute Digital’s email...
by Shanelle Newton Clapham | 19 Mar, 2013 | Digital marketing strategy
When I mapped out this article on Digital Marketing Strategy I looked for many images to find a visual representation for what I wanted to say – and I found a lot of very typical digital process flows and even more digital channel diagrams (like the one below)...
by Shanelle Newton Clapham | 5 Nov, 2012 | Content marketing
For those who have browsed my website in any detail, you would have seen that I am a big advocate of Content Marketing and I preach this same mantra to my clients, colleagues and business owner friends. I’m also a big fan of research. When I was working in the...
by Shanelle Newton Clapham | 17 Sep, 2012 | Digital marketing strategy
Are you ready to dive into digital? Before I can develop a digital strategy for any business, I need to first understand how the business works, what their resources and org structure looks like, which systems and processes are in place and most importantly, what the...
by Shanelle Newton Clapham | 25 Apr, 2012 | Web Inspiration
I’m always looking for inspiration – in my personal life as well as professionally, and I’m often surprised to find that the most profound and inspiring things are often very simple. The pure simplicity of the message I’m going to share with...
by Shanelle Newton Clapham | 17 Apr, 2012 | Digital marketing strategy
Despite the prolific growth of mobile marketing and social media/ social networking – many businesses are still building their digital strategy with the website at its centre. Is this the right approach? Often the strategy and tactical online marketing plan will...
by Shanelle Newton Clapham | 2 Apr, 2012 | Content marketing
A couple of weeks ago I did a video for King Content, a content marketing consultancy in Sydney that helps businesses improve the engagement on their website and provide their customers with interesting stories in a variety of content mediums – video content,...
by Shanelle Newton Clapham | 12 May, 2011 | Behavioural Analysis, Digital marketing strategy, Research & Trends
In my current job I have spent the last 15+ months building a new website for WWF-Australia. People never know where to start when building a small or large scale website, so here is the process I followed and will recommend. Analysis of the web logs or Website...
by Shanelle Newton Clapham | 19 Apr, 2011 | Behavioural Analysis, Digital marketing strategy
I find myself giving a lot of advice to my international WWF colleagues about where to start when designing a digital strategy and getting it implemented, so I thought I would share some of those learning’s here. Always start with data Data is your best friend,...