by Patricia Fichtner | 1 Oct, 2019
OUR TEAM We don’t need a crystal ball to predict your future; our expertise and experience can provide all the answers. Shanelle Newton Clapham leads a fanatical team of digital fundraising consultants, strategists,...
by Shanelle Newton Clapham | 17 Jun, 2019
The Best End of Financial Year Charity Email Appeals for 2019 It’s email appeal season! For many charities, the end of Financial Year is the biggest fundraising season. The end of financial year appeal can determine whether they hit their target and can continue...
by Shanelle Newton Clapham | 7 Feb, 2019 | Email marketing, Research & Trends
It starts with Email marketing… I’ve been running Digital PUSH and email campaigns for 15 years now and for the first 13 years email smashed everything else in terms of conversion. Search will beat email for a Pull strategy (when people have a need and are...
by Shanelle Newton Clapham | 2 Mar, 2018 | Digital fundraising online giving
Facebook has made changes to its Newsfeed algorithm – it WILL affect your campaigns for Lead Gen, Donations and Advocacy Because of you, Parachute Digital is best known for Donor Acquisition and Lead Generation – mostly charities use it for RG and cash...
by Shanelle Newton Clapham | 25 Aug, 2016 | Digital marketing strategy
The Can’s and Cannot’s of digital marketing and fundraising It was pointed out to me this week that I “know a lot of digital stuff” – and the stuff that I know, and sometimes assume is common knowledge, other people don’t know. So I...
by Shanelle Newton Clapham | 1 Jul, 2016 | Digital fundraising online giving
Website Donations It’s July, so for most organisations their big Winter or Tax appeal has come to an end and some Fundraising departments use this as an opportunity to take a big breath and some down time until planning their next appeal. I know this because...
by Bruce Clapham | 25 Feb, 2016 | Opinion
Facebook Carousel Ads I’ve been seeing some great ads on Facebook for charities and startups alike, particularly using the carousel ads. I first saw it used by Act for Peace for their rations peer to peer campaign, which I know was a success for the new...
