Saying thank you to your donor after donating is common practice. But how do Australian charities say thank you online? In our Website Donation Pages Research, where we benchmarked 100 Australian donation pages, we’ve seen the good, the bad and the ugly ways of...
Less is More Less is more - you may have heard that before? This time it’s about form fields on donation pages. At our 2015 Donation Pages That Deliver breakfast events, we advised that you should keep the number of form fields to a minimum – 10 fields as a maximum....
I’ve done a lot of work on my personal and business values based on the guidance of Dr John Demartini but today I did a workshop with Mark from Common Cause Australia and he’s forced me to look at myself and my audience in a new light. Digital content built on the...
Learn on the fly My thoughts just took off, after reading the Sydney Morning Herald this cold Sunday morning. In the coming years airlines will start using an algorithm calculating a customer’s value, writes Jamie Freed. An airline technology group has developed the...
McKinsey has released a new report measuring C level executives views on the future of digital for their organisations. Having just sent my book Attracting Donors Online to the printers this week, I was well chuffed to see many of my views supported by this report. In...
I love Asian foods of all kinds. Japanese is probably my favourite, but I'm partial to Vietnamese and what Aussie doesn't love Thai food. I don't mind authentic Chinese food but I'm not a big fan of the Australian-Chinese versions. Near my work there is Malaysian and...
Sydney University are doing research into how homeless people use mobile devices to access services and find shelter. There is indication that for many homeless people, of which 26% are women and children who have had to flee their family home, their mobile device is...
Far be it for little old me to challenge the almighty, powerful Google, but just because we've put a name to it, ZMOT, doesn't mean its new. The Zero Moment of Truth (ZMOT) is the name given to consumer's online research before they try or buy a product. They're not...
For some strange reason, people in western culture lie about certain, predictable things. I'm sure in other cultures there are things they lie about as well but I can't speak to that without some more in depth research, it would all be hearsay. I've had many...
I don't think anyone will be surprised to learn that a new study by Nielsen Online and SocialGuide has confirmed that popular TV shows get more chatter on twitter. It's called Social TV and I blogged about this back in July 2011. Apparently twitter activity is now one...
It's no secret that the design and layout of websites has had to evolve with the rise of tablet and smartphone digital devices that are now connected to the internet. We're already seeing incredible statistics of smartphone and tablet penetration in Australia, 68% of...
What is Omni-Channel retailing? Is it the same as Omni-Channel marketing, but specific to the retail market? Is Omni-Channel marketing any different from Multi-Channel marketing (which is abbreviated from Multiple Channel marketing). And is Multi-Channel marketing any...
As you may or may not know, the University of NSW's Faculty of Engineering is one of my clients, and on Friday we were speaking about the up-coming 2013 university enrollments and how the website traffic has been affected (as they had until midnight on Friday to...
This infographic illustrates the true value or Return on Investment (ROI) of infographics online and how they support social media's strength, which is the power or reach of the friends of your fans. Infographics make it easier for marketing data and information to be...
I've heard many people laughing about the incredible number of cat content on the internet. According to Hardip in Yahoo Answers from 2010, there were 110,952 cat videos on YouTube. I'm sure this has grown exponentially in the last 2 years. I'm not much of a cat...