A 152% ROI on Social Ads
Jumping for Joy:
The Heart Foundation
How we delivered a 1.52 ROI for The Heart Foundation’s Jump Rope for Heart p2p event. We turned $5.4k Facebook media budget into $8,200 fundraising income.
The Heart Foundation’s Jump Rope for Heart p2p event is beloved by all, but problematic to fundraise for. Why? We all know that people give to people for p2p events – and in the case of Jump Rope For Heart: parents to their kids.
The Heart Foundation were also limited by data of participant school and students but wanted to expand their reach to generate more donations.
- 367 donations with a 10.60% Conversion Rate (CVR)
- $8.2k fundraising revenue from $5.4k ad spend (152% ROI)
- $21 cost per donation
- Increase in active fundraising pages
- Increase number of overall donations and donation revenue from 2017 (previous year)
- A very nostalgic audience with large engagement on ads, resulting in high clicks & conversions
The client said
After 25+ years of Jumping Rope, we needed a fresh look at how we were talking to parents and jumpers. Parachute Digital are known for their supporter journey’s and their focus on content that converts, and their reputation is well deserved.
The first Jump Rope for Heart campaign they ran for us saw an increase in the number of donations we got from the parents fundraising journey. The second campaign they ran for us improved the number of donations from Facebook. The third Jump Rope for Heart campaign was our 35th anniversary and the ad creative they designed was perfect to reflect the legacy of this historic school event. I find the Parachute team to be open and energetic, strategic and ROI focused and generally at the top of their game.