by Shanelle Newton Clapham | 21 Feb, 2012 | Content marketing, Necessary boring bits
I have good news for WordPress users (people who have a blog or website powered by the open source [free] website content management system [CMS] called WordPress)! You can get rid of spam from your website comments. Akismet is the answer. I was getting at least...
by Shanelle Newton Clapham | 28 Sep, 2011 | Email marketing, Necessary boring bits
I know this is considered to be a dry and boring subject, so I’ll try to keep it short, but email opt in and spam compliance for email marketing is absolutely mandatory – legally, ethically and responsibly. I come across this problem a lot in my...
by Shanelle Newton Clapham | 11 Jul, 2011 | Email marketing
There are dozens of factors to consider when planning your email communications strategy – there is the design of the email,the email content, spam compliance, marketing acquisition tactics, retention tactics, tracking, reporting & analysis but today...