by Marnie Fleming | 27 Sep, 2022 | Branding online, Digital fundraising online giving, Digital marketing strategy, Opinion
Fundraising or brand first? This is the question on many organisations’ lips. It’s a valid question and one that I have toyed over for a number of years as both a brand specialist and a fundraiser. It’s a bit of a chicken and egg situation, you need the dollars...
by Shanelle Newton Clapham | 16 Nov, 2021 | Digital fundraising online giving, Opinion, Research & Trends
As a sector that works for ‘Love over Hate’ and Equality and dignity for everyone & knows that climate change is real and advocates to protect people’s mental health… CAN WE CONTINUE to prolifically use a platform like facebook that...
by Shanelle Newton Clapham | 27 Aug, 2020 | Digital fundraising online giving
Don’t know where to start to acquire donors online? We’re told all the time that digital fundraising and online donor acquisition can be quite daunting to a traditional fundraiser, so we want to try and break it down into some bite size places to get...
by Shanelle Newton Clapham | 24 Aug, 2020 | Digital fundraising online giving, Digital marketing strategy
Direct to Digital – Monthly Donor Acquisition In the last couple of months I’ve noticed several charities asking me to make a monthly donation online, via an ad or email. This is a very cool thing indeed. I’ve seen Greenpeace, the Climate Council and...
by Shanelle Newton Clapham | 3 Nov, 2018 | Digital fundraising online giving
I popped my IFC cherry I don’t know about you, but I had only heard good things about the IFC (International Fundraising Conference). People raved about it – said it was “the best conference” or made references to it like “there’s no conference like it”....
by Shanelle Newton Clapham | 19 Aug, 2017 | Opinion
To bring Social Change For those reading this blog for the first time, I’m Shanelle Newton Clapham, and I built my business [Parachute Digital] on the philosophy of “giver’s gain”. I believe that we should give without expectation of return. So...
by Shanelle Newton Clapham | 2 Aug, 2015 | Digital fundraising online giving
The biggest revenue problem most organisations have is not being able to retain their supporters and donors. At Parachute Digital, we do A LOT of acquisition work. Organisations are losing donors at a faster rate than they can gain them. It’s not hard to gain a...
by Bruce Clapham | 23 Jul, 2015 | Research & Trends
Learn on the fly My thoughts just took off, after reading the Sydney Morning Herald this cold Sunday morning. In the coming years airlines will start using an algorithm calculating a customer’s value, writes Jamie Freed. An airline technology group has developed the...
by Shanelle Newton Clapham | 26 May, 2015 | Digital fundraising online giving
Crowdfunding is different to fundraising In the last 2 days I’ve heard three people from different parts of my world ask me about crowdfunding and if that’s what I do in “digital fundraising” – so it got me thinking about how I see the...
by Shanelle Newton Clapham | 30 Oct, 2014 | Digital fundraising online giving, Social media marketing
Maybe Facebook can be a fundraising channel As recently as last week I wrote a blog advising that Social Media is not a strong fundraising channel, unless it is linked to a peer to peer fundraising campaign like Movember or Jump Rope for Heart or World’s...
