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Parachute Blogs

Digital Marketing Blog

Love it or hate it, AI, LLM’s, NLM, ML, Gen AI and NLG, are here to stay. (You know what they ALL mean, right? 😉). So how can you best use it for fundraising? Let me tell you the ways!…

If you do not export your historical website data from GA3 (Universal) before the end of June, it will be lost forever. (If you already have a grasp on the gravity of the situation, click here to get to the…

Love it or hate it, AI, LLM’s, NLM, ML, Gen AI and NLG, are here to stay. (You know what they ALL mean, right? 😉). So how can you best use it for fundraising? Let me tell you the ways!…

If you do not export your historical website data from GA3 (Universal) before the end of June, it will be lost forever. (If you already have a grasp on the gravity of the situation, click here to get to the…

Fundraising traditions often suggest that there are two optimal periods for appeals each year: tax time and Christmas. While concrete evidence supporting these specific dates may be scarce, it remains a widespread practice among charities across our shores to launch…

Parachute Digital is already well known for innovation in digital fundraising, but what you probably don’t know about us is that we do ANYTHING digital for a not-for-profit organisation. We can help you: Develop new products for your clients, beneficiaries…

Ugly Ads Done Dirt Cheap

We’ve seen a few blogs around lately about the effectiveness of ‘ugly’ ads in mainstream advertising and thought we’d share our learnings from the Parachute wheelhouse on the topic. Firstly,

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New Year, New You?

Did you make any promises to yourself when the clock ticked over to 2024? Did you commit to a new exercise regime, personal well-being, healthy eating and financial frugality or

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ChatGPT For Charities: A Guide

If you have been living in a bubble and don’t know what ChatGPT is, it is an interactive (chat-like) application based on a large language model (LLM) developed by OpenAI.

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