Acquire & retain donors using online
This 15 page digital fundraising eBook outlines how not for profit organisations can use digital channels – primarily email marketing – to nurture and onboard new supporters and convert them into donors.
In this book Shanelle Newton Clapham focuses on the long term value of a supporter, she encourages you to invest in a nurture journey.
The strategy laid out for you is to convert supporters into financial donors over the course of 16 weeks. You will learn to sprinkle a variety of action & financial asks through stories that engage, enrage and excite people.
We do this by using a 3-part process of capturing your new supporters attention.
PART 1 – Acquire supporters through digital channels (specifically email, online petitions, SMS and web or video content).
PART 2 – Set up timed communications to take the new supporter on a journey of discovery.
PART 3 – Ask the primed supporter to make a financial donation.