Website Donation Pages Research – Charities Included

Online donations in Australian

Just for a bit of fun, we decided to embark on Australia’s 1st research into charity website donations. Below is a list of the charity websites that we analysed as part of our Australian Website Donation Pages Research.

What the research looks like

We wanted to know what type of web/ mobile site donation page converted the best. Our search for this information taught us that there is no Australian research about website donations and the donor experience. So we decided to fill the knowledge gap

Phase 1: Benchmark website donation experience & conversion

We made a $10 donation to 100 charities and compared the experience across 59 points of criteria.

Phase 2: Collect donor insights

We surveyed Australian donors who said they give online and we asked them what they want and expect when making an online donation.

All charities included in the research were invited to submit their website donation page conversion data (unfortunately we only had submissions from 8 organisations).

Phase 3: Interview donors

From the pool of donors who responded to the survey, we conducted 10 one-on-one interviews where we recorded donors making a donation to one of 6 pre-selected charities. We then interviewed them about their experience.

We started Phase 1 in November 2015 and the research was released on 8th September 2016 at the Fundraising Forum.

If you would like to download the summary report, you can do so here.


List of 100 Australian website donation pages analysed for our research


Able Australia
Act for Peace
Action Aid Australia
Cancer Council NSW
Alzheimer’s Australia
Amnesty International Australia
Austin Hospital
Australia for UNHCR
Australian Marine Conservation Society
Australian Paralympic Committee
Barnardos Australia
Australian Conservation Foundation
Australian Cancer Research Foundation
Berry Street
Beyond Blue
Brainwave Australia
Brotherhood of St. Laurence
Bush Heritage
Camp Quality
Can Teen
Can Too
Cat Protection Society of NSW
Cathy Freeman Foundation
CBM (Christian Blind Mission International)
Centennial Parklands Foundation
Cerebral Palsy Alliance
Childfund Australia
Children’s Medical Research Institute (CMRI)
Children’s Tumour Foundation
Chris O’Brien Lifehouse
Cottage by the Sea
The Big Feed
Cure Cancer
Dolphin Research Institute
Environment Victoria
Greenpeace Australia
Habitat for Humanity International
St Vincent de Paul Society
International Women’s Development Agency
Lock the Gate Alliance
National Parks Association of NSW
Epilepsy   Action Australia
Fred Hollows Foundation
Garvan Research Foundation
House with no steps
Juvenile Diabetes Research Foundation
Kids Cancer Project (Research)
Launch Housing (was Hanover)
Leukaemia Foundation
Make a Wish Foundation
McGrath Foundation
Medecines Sans Frontieres (MSF)
Mission Australia
National Breast Cancer Foundation
One Milliion Women
Oz Child
Oz Harvest
Peter MacCallum Cancer Foundation
Police Legacy NSW
Save the Children
Special Olympics Australia
Surf Life Saving Australia
Taronga Conservation Society
The Australian Red Cross
The Butterfly Foundation
The Hunger Project
The Smith Familiy
The Wilderness Society
Wesley Mission
White Ribbon
World Animal Protection Agency
World Vision
WWF Australia
Animals Australia
Cure Brain Cancer Foundation
Parramatta Mission
Vision Australia
Down Syndrome Victoria
Mater Hospital Foundation
Neuroscience Research Australia
Royal Institute for Deaf and Blind Children
Stroke Foundation
Sydney Children’s Hospital Foundation
The Nature Conservation Trust of NSW
Royal Flying Doctor Service
The Salvation Army


 We design Donation Pages that Convert

If you are in the process of reviewing your current Website Donation forms, here is a checklist you can download that gives you 5 things to do to create a Donation page that converts.