Opinion

Learning to learn, and teach

To learn I have to feel uncomfortable Some of us think we love to learn, but doesn't it mean that we like hearing new things that we didn't know before? Learning can be hard, because we learn more if we are outside our comfort zone. And most of the ways we're...

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Fund me on Facebook

Facebook Carousel Ads I've been seeing some great ads on Facebook for charities and startups alike, particularly using the carousel ads. I first saw it used by Act for Peace for their rations peer to peer campaign, which I know was a success for the new organisation...

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Surprises in Digital Marketing

Let’s be honest, I am not a Marketing Guru. Before I started working in Digital Marketing I didn’t have a clue about content marketing, or what the acronyms SEM or SEO stand for. Let alone how to use it. Digital Marketing for me didn’t mean much more than having a...

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Digital Marketing Training

Digital Marketing Courses, created by demand We run digital marketing courses because the non-profit industry needed them. As we were talking to charity and non-profit organisations in Sydney & Melbourne, one of the problems they kept siting was a lack of digital...

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A web project confessional

Parachute Digital is growing and we're creating our identify as we go. To do this we need to develop products and marketing collateral and build an infrastructure around us to support this growth. Basically, we need to do all of the things that we counsel our...

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On Holiday: Jordan and Lebanon

Hello to my loyal friends and readers. This photo of Petra / Wadi Musa is courtesy of TripAdvisor   I just wanted to let you know that this blog might be lacking some fresh content throughout June as my husband and I will be holidaying in Jordan and Lebanon....

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