You need a values match for long term support I've built my business on the proposition that organisations should promote their values through stories that demonstrate their work and what they stand for. By doing this we match the organisation's values to people who...
I love trying new things. When I started parachute digital it was with this mantra in mind - I don't want to do the status quo, I want to break new ground and try new things. And I have. But like all things that are new and then successful, they are replicated and...
Pokemon Go bigger than Brexit Ok, let’s face it. Pokemon Go has made its way to be in everyone’s conversation at some point in the last couple of months, but it is not just the fact that people are talking about it, millions of people are playing it and loving it....
The rise and rise of corporate social responsibility There’s been a significant increase in the growth of ‘corporate social responsibility’ over the years. With more consumers than ever saying they would be willing to pay more for a product or be more loyal if they...
3 steps to more online donations Quick and easy donations I made a pact with myself a couple of years ago to not answer the question “How’ve you been?” with “Busy” – because it was boring and because everybody is. Busy. Busy. Busy. These days we all seem have more to...
Donor behaviour online What do donors want online? Our research set out to determine what donors want in a website donation page as well as what they get. We surveyed 180 donors and conducted 10 in-depth personal interviews to get the donor perspective. To determine...
Assumptions About Donating Online Don’t assume, ask No doubt you’ve heard the proverb about assumptions and what they make of you and me. So we decided that it was high time that we stopped making an ass of ourselves and our donors and found out what really makes...
Saying thank you to your donor after donating is common practice. But how do Australian charities say thank you online? In our Website Donation Pages Research, where we benchmarked 100 Australian donation pages, we’ve seen the good, the bad and the ugly ways of...
To learn I have to feel uncomfortable Some of us think we love to learn, but doesn't it mean that we like hearing new things that we didn't know before? Learning can be hard, because we learn more if we are outside our comfort zone. And most of the ways we're...
Facebook Carousel Ads I've been seeing some great ads on Facebook for charities and startups alike, particularly using the carousel ads. I first saw it used by Act for Peace for their rations peer to peer campaign, which I know was a success for the new organisation...
Less is More Less is more - you may have heard that before? This time it’s about form fields on donation pages. At our 2015 Donation Pages That Deliver breakfast events, we advised that you should keep the number of form fields to a minimum – 10 fields as a maximum....
Let’s be honest, I am not a Marketing Guru. Before I started working in Digital Marketing I didn’t have a clue about content marketing, or what the acronyms SEM or SEO stand for. Let alone how to use it. Digital Marketing for me didn’t mean much more than having a...
Facebook has killed our curiosity It was supposed to be my 20 year High School Reunion on Saturday night, but it was cancelled due to lack of numbers. Out of 104 people in my graduating year, only 11 registered for the reunion. I found myself wondering why? Apparently...
Loving learning I just finished reading 80/20 Sales and Marketing by Perry Marshall and was blown away, not only by the content of the book but also by the feeling of learning again and most importantly learning something that was not only of great interest to me but...
Digital Marketing Courses, created by demand We run digital marketing courses because the non-profit industry needed them. As we were talking to charity and non-profit organisations in Sydney & Melbourne, one of the problems they kept siting was a lack of digital...