Did you make any promises to yourself when the clock ticked over to 2024? Did you commit to a new exercise regime, personal well-being, healthy eating and financial frugality or was it a case of “Meh. Who cares?” This year I took a gentle and sensible approach to New...
As you probably and unavoidably saw, Donald Trump was indicted for a fourth time last week. Earlier this month he pleaded not guilty to charges of conspiracy to defraud the United States. A day after he was indicted for the third time, his team sent an email to...
Parachute Digital is already well known for innovation in digital fundraising, but what you probably don’t know about us is that we do ANYTHING digital for a not-for-profit organisation. We can help you: Develop new products for your clients, beneficiaries or donors...
I love paper. I love holding it, folding it and even the smell of it. There’s nothing better than ripping open a box of Annual Reports and catching a whiff of the ink on that 80 GSM. Fundraising, is a rapidly changing and evolving industry. Ignoring trends and...
Every lead you engage with has the potential to be extremely valuable to your charity. Learn to identify the lifetime value of your supporters.
Fundraising or brand first? This is the question on many organisations' lips. It’s a valid question and one that I have toyed over for a number of years as both a brand specialist and a fundraiser. It’s a bit of a chicken and egg situation, you need the dollars so all...
As a sector that works for 'Love over Hate' and Equality and dignity for everyone & knows that climate change is real and advocates to protect people's mental health... CAN WE CONTINUE to prolifically use a platform like facebook that projects all of what we stand...
This article outlines the basics you need to have set up to track your digital fundraising campaigns – as well as five digital tracking tips that we absolutely recommend you implement straight away. Tracking your digital campaigns gives you full visibility into the...
Remember a time before Trump in 2016? Or when we were just on our third leadership spill just after Tony Abbott? Or when we were asking our donors for their name, fathers title, and their childhood pets name before we let them donate? A whole lot changes in 3 years....
A Review of 2018 for achievements of Not-for-Profit organisations and Charities Greetings from Patagonia :) What a year it’s been! Personally I’ve made some big decisions - all of which I’m happy to report, have worked out for the best. I’m happier, healthier and I’ve...
It seems that every charity with a regular giving program wants to use Facebook advertising to increase their supporter base and generate new RG leads. We’ve all seen the success stories at conferences – but the flops don’t get the same exposure. So when F&P asked...
I’ve got a confession to make. Even though at Parachute Digital I am the bread and butter that will create and hold your social media marketing campaign together, I don’t have a personal Facebook account. Nope, deactivated it almost a year ago. The choice was hard –...
To bring Social Change For those reading this blog for the first time, I'm Shanelle Newton Clapham, and I built my business [Parachute Digital] on the philosophy of "giver's gain". I believe that we should give without expectation of return. So I try to be generous...
Measuring donor acquisition success Organisations are growing and fundraisers are looking for new, reliable acquisition channels. Using digital to generate leads, which charities are converting to monthly donors via an ask by a telefundraiser, has proven very...
There seems to be a divide between fundraisers... ... they seem to fall into 3 camps: Those of us who think digital will play a large role in the future of fundraising and we must get in before we're left behind. The buzz word for this group is "brave new world" Then...