Digital Marketing Blog

Brand damaging display advertising placements

If you're buying premium placements where you have specifically selected the website or the actual pages that your ad will run on, there is a much lower risk of damaging content published alongside your ad, unless it is an editorial article on a news site, which would just be plain back luck. If however, you're buying low cost, run of network or cost per click activity, or buying on networks with international websites where you have opted for "Australian eyeballs" and IP targeting, you may get caught out with your brand in a less than ideal situation.

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Apple really have some balls

Apple will charge any entity who runs a subscription for iPhones (iOS) 30% for the privilege of being listed on their store. They can still sell their app elsewhere, but it must also be offered within the App store for the same price or better and Apple gets their 30% cut. There are some interesting points of view on ARS, what do you think?

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