Digital Marketing Blog
Brand damaging display advertising placements
If you're buying premium placements where you have specifically selected the website or the actual pages that your ad will run on, there is a much lower risk of damaging content published alongside your ad, unless it is an editorial article on a news site, which would just be plain back luck. If however, you're buying low cost, run of network or cost per click activity, or buying on networks with international websites where you have opted for "Australian eyeballs" and IP targeting, you may get caught out with your brand in a less than ideal situation.
...Email usage moving to mobile and iPad usage highest at night
I am always interested in the new statistics and trends emerging in digital communications - ComScore has released the Top 10 Mobile Trends of 2010 and the two trends that interested me most were:
#5 - Email Shifts to the Mobile Phone
#9 - iPad usage higher in the evenings.
Playing Devil’s Advocate – Google Social Search
Google now offers social search - meaning anyone you've connected with via Google will now see your posts, links, blog posts, photo's, your ANYTHING, in their Google search results (if they're logged in to Google).
So think before you type, because your online profile is getting bigger and better connected.
Apple really have some balls
Apple will charge any entity who runs a subscription for iPhones (iOS) 30% for the privilege of being listed on their store. They can still sell their app elsewhere, but it must also be offered within the App store for the same price or better and Apple gets their 30% cut. There are some interesting points of view on ARS, what do you think?
...Interesting digital trends around the web
New and interesting reads from within the digital world.
...Is email still the cornerstone of every online marketing campaign?
Email has some new challengers trying to cut into its digital market share but email is still the cornerstone of any digital marketing campaign. Email is the ultimate online broadcast tool and will reach large audiences at a low cost.
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