Digital Marketing Blog
Videos can now be searched by keywords in their transcript
Video is content. Keyword rich content.
Did you know that Google search can now search for videos by keyword. And we're not just talking about the video title or tags attached to the video, but the actual content of the video, the narration or voice over or transcript.
YouTube and therefore Google, have now created a tool so that you can submit your video's transcript, and make it easier for your video content to rank in Google's organic search results. So as to improve their search results for video content, Google has also started creating...
Local search is the way forward – but is it organic or paid search?
I have been attending the Bruce Clay SEO Toolset Training in Sydney the last 3 days. Now that I am a wealth of information, I am trying to share some of it before it starts to leak out of my over-stuffed brain.
So one of the key tips that I learnt for successful website optimisation is the increasing need to start optimising for Google local search.
So you would assume that the organic listings that show up (below the local search results and map) are the same as the local search map pins/listings...
Bruce Clay SEO ToolSet Training
It has been a few weeks since my last post as I had a week of people management training in Hanoi, Vietnam with a company called, Better Future - whose philosophy is inspiring, they aim to change the world by mixing sustainability and corporate & social responsibility with the management of strong corporate leaders in the developed and developing world. Worth checking out. And, a glorious 2 weeks on a beach in Agonda, Goa, India.
So, I'm back now and started my Bruce...
More reasons why I love the internet
It's my last day of work, in the office, for 4 weeks because I'm heading off to Vietnam for a training course (tough life, I know) and then I have two glorious weeks in India to kick back on a beach, go diving, read my book and probably pine a little for the internet.
I've been crazy busy getting everything ready but thanks to my excellent new web team at WWF-Australia, I'm leaving the fort in pretty good shape.
So because I'm feeling good, because I have a holiday coming up and because I'm going to...
IAB announces new UAP guidelines for online advertising in Australia
The UAP guidelines for standard display ad units specify the format (300x250, 728x90 etc), ad name (leaderboard, med-rec etc) and max file weight (increased to 40kb which will be good news for creatives and flash developers), as well as ad creative due dates.
Click here for the UAP guidelines: http://www.iabaustralia.com.au/index.php?/news/story/iab_australia_issues_new_online_advertising_standards
The rich media guidelines specify the format and category, maximum load file size, rich flash file size, video (polite download), flash specifics, audio initiation, maximum animation length and controls, as well as ad creative due dates.
The UAP also includes a listing of published specifications already provided by online publishers.
...So many acronyms in digital media – a glossary of terms to help you get started
I was introduced to a new acronym today, NUI - Natural User Interface, and it got me thinking about the acronyms I use at work on a daily basis and how foreign they probably are to folk new to the digital media industry.
You can use these as a glossary of digital media and media planning and buying terms.
...Subscribe for Email Updates