Digital Marketing Blog

Where to start on your digital strategy

I find myself giving a lot of advice to my international WWF colleagues about where to start when designing a digital strategy and getting it implemented, so I thought I would share some of those learning's here.

Always start with data

Data is your best friend, in marketing in general, but the data is so rich in online that it really leaves no room for misinterpretation.

Start by getting your hands on as much data as possible. Look at the insights reports your social network pages provide. Review the email subscription lists and reporting. If you have a Google Adwords...

The digital industry keeps innovating – display online advertising

I was thinking about my blog last week and how the posts have been skewed to mobile and search lately and neither of these topics is my particular area of primary expertise. I have far more experience in display online advertising and email marketing. So I was wondering why I haven't been writing about these topics and realised it's because I'm not reading about them in the blogs, forums and websites that I refer to for information. So I starting wondering why these sites are not talking about email marketing and display advertising and I think it is because there...

Qriously – measuring public sentiment in real time (through mobile)

I was reading Amy Sample Ward's blog this morning and she's posted a brilliant article on Qriously - a new research tool that captures public sentiment in real time through survey style questions asked by replacing sponsored ads with questions in smartphone and tablet apps.

I'm really not able to explain the tool any better than Amy as I've never used it, but I have now applied for a trial account, so I'll summarise the key points and you can click on the link above to read Amy's blog.

Qriously...

Interesting conversations online – smart phones & twitter follower dashboard

The prolific use of smart phones is distracting people from what they should be doing

Daemon Digital was having a bit of a rant about distracted mobile users inconveniencing the rest of us highly alert and conscientious folk. They're sick of waiting in line at the checkout while someone is on Facebook and doesn't notice the cashier is waiting. People online at the traffic lights. People walking and looking at their smartphone and bumping into, poking or getting in the way of others.

While this was a nice little...

Videos can now be searched by keywords in their transcript

Video is content. Keyword rich content.

Did you know that Google search can now search for videos by keyword. And we're not just talking about the video title or tags attached to the video, but the actual content of the video, the narration or voice over or transcript.

YouTube and therefore Google, have now created a tool so that you can submit your video's transcript, and make it easier for your video content to rank in Google's organic search results. So as to improve their search results for video content, Google has also started creating...

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