If you’ve read our latest work –Researching Charity Donation Pages 2.0, then you’ll know there are many things you can do to improve the experience your supporters have when donating through your charity website.
Improving the conversion rate of your donation website isn’t going to happen overnight. However, here are some simple changes you can make this week that will make an improvement.
Just how easy it is will depend on two things:
If you’re running social ads for your organisation, firstly, congrats, you are DEFINITELY not alone. If you’re not, that’s probably a discussion you should have with us separately. (Seriously, get in touch.)
Social advertising is prevalent across all industries, and charities in recent years are getting super savvy and sprawling all over key platforms. (Why, I’ve had to mute some ads as “not relevant” on my Instagram account, I’m so inundated!)
Orgs might be getting savvier on social, but there are 3 simple mistakes I see time-and-time again when I audit or optimise Facebook campaigns for clients.
Or when we were asking our donors for their name, fathers title, and their childhood pets name before we let them donate?
A whole lot changes in 3 years.
Our 2019 Donation Pages Research 2.0 has shown that. A lot has improved, and there is still a lot of room for improvement in the donation pages experience for donors. But one standout – OzHarvest – blew our minds with the strides they have made in the last 3 years to get a 100% in our...
Top UX tips to improve your website user experience
When building a new website, we all put A LOT of thought into it.
The design especially. The content for your website takes AGES.
We labour over the homepage and what should go there.
But so many websites miss the important and simple things that make it work well for the end user - your supporters and donors.
Here is an excellent list of simple things to make your website more successful (From Wired Impact)
1. Make your text a high contrast colour
Designers love to use grey on websites, most websites now...
Digital Research and Innovation to drive change for non-profit organisations in Australia
So I’ve got a new favourite digital campaigning and fundraising channel! Peer 2 Peer texting.
And no it’s not using AI and pre-programmed conversations - it’s actual people having a text conversation - en mass!
Adam Knobel, who worked on the YES! Marriage Equality campaign in 2017 said "If you have the right plan, people and script, peer-to-peer texting is a game changer. Way more effective than email, cheaper and faster than phone banking and volunteers (while nervous at first) end up finding it really fun!"
Sounds old school and...
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