Or when we were asking our donors for their name, fathers title, and their childhood pets name before we let them donate?
A whole lot changes in 3 years.
Our 2019 Donation Pages Research 2.0 has shown that. A lot has improved, and there is still a lot of room for improvement in the donation pages experience for donors. But one standout – OzHarvest – blew our minds with the strides they have made in the last 3 years to get a 100% in our...
Top UX tips to improve your website user experience
When building a new website, we all put A LOT of thought into it.
The design especially. The content for your website takes AGES.
We labour over the homepage and what should go there.
But so many websites miss the important and simple things that make it work well for the end user - your supporters and donors.
Here is an excellent list of simple things to make your website more successful (From Wired Impact)
1. Make your text a high contrast colour
Designers love to use grey on websites, most websites now...
Digital Research and Innovation to drive change for non-profit organisations in Australia
So I’ve got a new favourite digital campaigning and fundraising channel! Peer 2 Peer texting.
And no it’s not using AI and pre-programmed conversations - it’s actual people having a text conversation - en mass!
Adam Knobel, who worked on the YES! Marriage Equality campaign in 2017 said "If you have the right plan, people and script, peer-to-peer texting is a game changer. Way more effective than email, cheaper and faster than phone banking and volunteers (while nervous at first) end up finding it really fun!"
Sounds old school and...
Creative Message Testing
What does your target audience respond best to?
Before your next appeal or campaign, you should try some message testing to get the call to action just right for your donors and supporters.
Message testing can be done very quickly and easily within Search Ads or Facebook ads....
It starts with Email marketing...
I’ve been running Digital PUSH and email campaigns for 15 years now and for the first 13 years email smashed everything else in terms of conversion.
Search will beat email for a Pull strategy (when people have a need and are actively looking), but email was always your strongest digital channel for donations.
I knew email back to front. I could safely predict and forecast results but in the last 2 years this has changed.
Email open rates have plummeted - across all sectors.
You’ve always had to have good...
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