So I’ve got a new favourite digital campaigning and fundraising channel! Peer 2 Peer texting.
And no it’s not using AI and pre-programmed conversations - it’s actual people having a text conversation - en mass!
Adam Knobel, who worked on the YES! Marriage Equality campaign in 2017 said "If you have the right plan, people and script, peer-to-peer texting is a game changer. Way more effective than email, cheaper and faster than phone banking and volunteers (while nervous at first) end up finding it really fun!"
Sounds old school and...
Creative Message Testing
What does your target audience respond best to?
Before your next appeal or campaign, you should try some message testing to get the call to action just right for your donors and supporters.
Message testing can be done very quickly and easily within Search Ads or Facebook ads....
It starts with Email marketing...
I’ve been running Digital PUSH and email campaigns for 15 years now and for the first 13 years email smashed everything else in terms of conversion.
Search will beat email for a Pull strategy (when people have a need and are actively looking), but email was always your strongest digital channel for donations.
I knew email back to front. I could safely predict and forecast results but in the last 2 years this has changed.
Email open rates have plummeted - across all sectors.
You’ve always had to have good...
A Review of 2018 for achievements of Not-for-Profit organisations and Charities
Greetings from Patagonia 🙂
What a year it’s been!
Personally I’ve made some big decisions - all of which I’m happy to report, have worked out for the best. I’m happier, healthier and I’ve had a big win with the Charity Matchmaker for Giving Tuesday this year. Plus I’m writing this from Patagonia in Argentina - I can’t be disappointed with that 🙂...
I popped my IFC cherry
I don’t know about you, but I had only heard good things about the IFC (International Fundraising Conference).
People raved about it - said it was “the best conference” or made references to it like “there’s no conference like it”.
Comments like that of course peak my interest, but they also raise my expectations, which is usually the kiss of death for any gig, movie, play, experience or conference - as the said ‘best thing ever’...
It seems that every charity with a regular giving program wants to use Facebook advertising to increase their supporter base and generate new RG leads. We’ve all seen the success stories at conferences – but the flops don’t get the same exposure. So when F&P asked me to share our insights I rounded up the most regular offenders to compile the Seven Sins of Facebook Lead Gen.
- Not maintaining the conversation
With the right ad (and sometimes a very wrong ad) you’ll get a lot of comments and reactions to your ads from the community. If supporters and prospective donors take the time...
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