Digital Marketing Blog

Does Your Charity Need TikTok? (Or Do You Just Want It?)

India has banned it. US is on the brink of doing the same, and Canada and parts of the EU has banned their government employees from using it. But Aussies (for now) still love it. And no matter how governments feel about it, you probably haven’t been able to ignore it.tik-tok-donation-stickers

Tell me, do you think you need to be down with the cool kids and jump on the TikTok bandwagon by including it in your digital fundraising strategy?

Since it’s burst on the Aussie social scene, TikTok...

Wrap Your Donors in Paper, Digital and Care

I love paper.Donor-care

I love holding it, folding it and even the smell of it. There’s nothing better than ripping open a box of Annual Reports and catching a whiff of the ink on that 80 GSM.

Fundraising, is a rapidly changing and evolving industry. Ignoring trends and technology will leave you far behind - like a disappearing speck in the rear-view mirror of progress.

But I love paper.

I’ve been a Fundraiser since the early noughties, and way before that, I held various marketing roles. I’ve seen the death of bromides,...

Cool Digital Fundraising That’s Making Our Bells Jingle in December

Mariah & Michael are singing, festive cheer is ringing, and generous donors keep on giving (despite the challenges that 2022 has thrown our way – ahem, $10 lettuce WAH?!). It’s a fascinating time of year, and we are tickled pink by some of the digital fundraising trends we’re seeing from you guys. Here’s some of what we’re lovin’.

1. It’s back to BASICS

This keeps cropping up in 2022, and we think it’s going to be the way forward in 2023 – getting back to the basics of great content and laser-focusing on your supporters and how to personalise their...

Making the Switch to Google Analytics 4

Hey, did you hear the news? Google Analytics is getting a facelift and you need to make the switch before all your data is lost. You  might be thinking WTF if you have missed all the Google blasts and digital news, but it’s true. From July 2023 Google Analytics Universal Analytics (UA) is ENDING and Google Analytics 4 – lovingly dubbed GA4 – is taking its place.

It’s ok, DON’T panic! We’ve got you covered. Here’s all the jazz about the changes and how you can make the switch to GA4...

How to build an extraordinary campaign by switching your brand into overdrive

Fundraising or brand first? This is the question on many organisations' lips. It’s a valid question and one that I have toyed over for a number of years as both a brand specialist and a fundraiser. It’s a bit of a chicken and egg situation, you need the dollars so all you do is ask, ask, ask. But what is often overlooked is the strength of the dollars in the brand of an organisation. Take charities such as Great Ormond Street Hospital and Cancer Research UK, both of these organisation’s have gone above and beyond just asking for...

Page 2 of 52

Subscribe for Email Updates