Digital Marketing Blog
ChatGPT For Charities: A Guide
If you have been living in a bubble and don’t know what ChatGPT is, it is an interactive (chat-like) application based on a large language model (LLM) developed by OpenAI. It was trained on a massive amount of text data using a deep neural network architecture called GPT. The core concept behind it is not that different to what happens with the autocompletion suggestion you see when writing a text message on your phone - it’s just way more complex and has a training dataset so big that it’s hard to comprehend in our minds.
OpenAI has recently released a...
Does Your Charity Need TikTok? (Or Do You Just Want It?)
India has banned it. US is on the brink of doing the same, and Canada and parts of the EU has banned their government employees from using it. But Aussies (for now) still love it. And no matter how governments feel about it, you probably haven’t been able to ignore it.
Tell me, do you think you need to be down with the cool kids and jump on the TikTok bandwagon by including it in your digital fundraising strategy?
Since it’s burst on the Aussie social scene, TikTok...
Wrap Your Donors in Paper, Digital and Care
I love paper.
I love holding it, folding it and even the smell of it. There’s nothing better than ripping open a box of Annual Reports and catching a whiff of the ink on that 80 GSM.
Fundraising, is a rapidly changing and evolving industry. Ignoring trends and technology will leave you far behind - like a disappearing speck in the rear-view mirror of progress.
But I love paper.
I’ve been a Fundraiser since the early noughties, and way before that, I held various marketing roles. I’ve seen the death of bromides,...
Cool Digital Fundraising That’s Making Our Bells Jingle in December
Mariah & Michael are singing, festive cheer is ringing, and generous donors keep on giving (despite the challenges that 2022 has thrown our way – ahem, $10 lettuce WAH?!). It’s a fascinating time of year, and we are tickled pink by some of the digital fundraising trends we’re seeing from you guys. Here’s some of what we’re lovin’.
1. It’s back to BASICS
This keeps cropping up in 2022, and we think it’s going to be the way forward in 2023 – getting back to the basics of great content and laser-focusing on your supporters and how to personalise their...
Making the Switch to Google Analytics 4
Hey, did you hear the news? Google Analytics is getting a facelift and you need to make the switch before all your data is lost. You
might be thinking WTF if you have missed all the Google blasts and digital news, but it’s true. From July 2023 Google Analytics Universal Analytics (UA) is ENDING and Google Analytics 4 – lovingly dubbed GA4 – is taking its place.
It’s ok, DON’T panic! We’ve got you covered. Here’s all the jazz about the changes and how you can make the switch to GA4...
Why not fix the leaky bucket?
Every lead you engage with has the potential to be extremely valuable to your charity. Learn to identify the lifetime value of your supporters.
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