Parachute Digital are speaking at a Not for Profit Marketing Conference in Sydney about User Experience & Digital Marketing

There we are, just before lunch.

I’m looking forward to speaking to Fundraisers from all around Australia at Blackbaud’s Conference at Darling Harbour tomorrow. I feel very passionately about the not-for-profit sector, especially organisations that focus on environmental conservation and homelessness. And I truly believe that if these charities and not-for-profit organisations put their customer/ donor/ supporter first when they are developing their online user experience, that they will better achieve their goals and give their supporters a good user experience.


Hopefully this presentation will go a small way towards convincing them that they need to put a little more thought into how their supporters behave, think and feel when they are engaging with their preferred charities online.