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Search results for “local-search-is-the-way-forward-but-is-it-organic-or-paid-search”

Paid local search listings in Google Maps on mobile

Shanelle Newton Clapham

Posted on May 7th, 2012

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It seems that Google is now selling paid pins or sponsored links in Google Maps on mobile.   I was on my way to Bruce Clay’s SEO training in Sydney city and I had to get off the bus a few blocks from where I needed to be, so I looked up the Marriot Hotel, Pitt St, Sydney on my iPhone GPS. Before the location pin had even dropped on the map there was a paid search listing for the Swissotel, as seen below.   This is the first time I’ve seen a paid local search ad on Google Maps. I know that the 7 pack local search listings are showing up far more often on page one of Google’s search engine results pages…

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Categories: Search engine marketing (SEM)

Tagged: google maps, GPS google maps, iphone GPS, local mobile search, local search, mobile apps and search, mobile devices, mobile GPS, mobile paid search ads, mobile search, paid listings in mobile, paid search

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Mobile Marketing for the newbies

Shanelle Newton Clapham

Posted on January 6th, 2012

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In my professional life Mobile Marketing is talked about alot and there are loads of brilliant examples of how we use the iPad’s native functionality to build incredible apps with engaging ways to navigate (check out Bjork’s Biophilia or the TinTin app from the latest Peter Jackson/ Steven Spielberg movie) but its still not ingrained into marketers that they need to be considering mobile in their website content strategies or in their infrastructure and systems (while this is admittedly more considered than the former). But mobile marketing is here and it will not disappear. This blog post was inspired by another. The below mobile marketing tips are not my own, I’ve copied them from a guy who claimed to know nothing about Mobile Marketing, so he…

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Categories: Mobile Marketing and Apps

Tagged: android, apple iphone, local search on mobiles, mobile advertising, mobile apps, mobile banking, mobile marketing, mobile marketing apps, mobile marketing basics, mobile marketing webinars, mobile tablets, smartphone penetration, tablet advertising, tablet marketing

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Local search is the way forward – but is it organic or paid search?

Shanelle Newton Clapham

Posted on April 7th, 2011

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I have been attending the Bruce Clay SEO Toolset Training in Sydney the last 3 days. Now that I am a wealth of information, I am trying to share some of it before it starts to leak out of my over-stuffed brain. So one of the key tips that I learnt for successful website optimisation is the increasing need to start optimising for Google local search. Local search is a combination of standard webpage based geo-targeted search results (organic search results that match your keyword query) and a local search Google map with a red pin to identify the Google local search results. So you would assume that the organic listings that show up (below the local search results and map) are the same as…

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Categories: Search, Search engine optimisation (SEO)

Tagged: bruce clay, geo-targeting, google local search, google maps, google places, local search, natural search, organic search, paid search, ratings & reviews, search engine optimisation, search results, SEO, SEO Toolset Training, sponsored links, sydney

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Shanelle Newton Clapham is the author of Parachute Digital Marketing's blog and is a Digital Marketing Strategist with 10 years experience working for some of the biggest brands in Australia, including Telstra BigPond, News Limited, WWF Australia and Toyota.

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