Digital Marketing Blog
New Year, New You?
This year I took a gentle and sensible approach to New Year resolutions and focused on a commitment to grow my knowledge of all things digital. I reckon it’s better to be realistic don’t you think?
I Hereby Resolve… (more…)
...Connect Meaningfully With Your Supporters Through Discord
What is Discord? A quick search on your favourite search engine will tell you it's a free chat service for gamers, using both instant messaging and VoIP (Voice over Internet Protocol).
The reality is a defining platform for connection between groups, cohorts, and importantly: creators and consumers.
So what can it mean for charities and how to reach your supporters? Read on to find out. (more…)
...5 Fundraising Lessons From Donald Trump
I know Trump doesn’t deserve any more coverage, and I know he’s totally full of it. But it’s also unavoidable and so in this crazy world of 2023, let’s use this as a chance to inspect the GOOD and the BAD of US political fundraising. We might as well poke some fun at the guy while also putting our fundraising caps on.
Here are 5 excerpts from Trump’s August 3rd email and how they DO and DO NOT adhere to best practice fundraising.
1. Use stats, but make them relatable
...Taxing Lessons: What We Learnt From Our Tax & Winter Appeals
Fundraising traditions often suggest that there are two optimal periods for appeals each year: tax time and
Christmas.
While concrete evidence supporting these specific dates may be scarce, it remains a widespread practice among charities across our shores to launch their multi-channel campaigns simultaneously during these periods.
Additionally, the concept of Matched Giving enters the picture just before the 30th of June deadline, leading to another surge in donations.
We emphasise a sense of urgency in our communication, urging our donors to seize the opportunity presented by the generous contribution(s) from our donors. Time is of the essence.
As fundraisers, we understand...
AR, Voice Search + Blockchain :: Digital Innovation in Fundraising
Parachute Digital is already well known for innovation in digital fundraising, but what you probably don’t know about us is that we do ANYTHING digital for a not-for-profit organisation. We can help you:
- Develop new products for your clients, beneficiaries or donors
- Acquire nurses or foster parents or NDIS clients ...
ChatGPT For Charities: A Guide
If you have been living in a bubble and don’t know what ChatGPT is, it is an interactive (chat-like) application based on a large language model (LLM) developed by OpenAI. It was trained on a massive amount of text data using a deep neural network architecture called GPT. The core concept behind it is not that different to what happens with the autocompletion suggestion you see when writing a text message on your phone - it’s just way more complex and has a training dataset so big that it’s hard to comprehend in our minds.
OpenAI has recently released a...
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