Posted on June 20th, 2013
Yesterday should have been a great day for me and my business, but alas it wasn’t to be.
The weeks of preparation in the lead up
At the beginning of June I sat down and spent 8 hours planning, writing and creating Parachute Digital’s email onboarding strategy. What that means is when I have a new prospect that I want to encourage to subscribe to my email list, or a new person organically signs up for our email communications, it is the journey that we take them on over the coming weeks. A person is most engaged with your brand at the first point of action. The first 2 weeks after somebody signs up for an email list are crucial. These first 2 weeks is where you have to establish your credibility